Utilising SEO Strategy, Keyword Searches Around Hearing Healthcare

Just exactly what is being searched pertaining to the Hearing Healthcare Profession

In order to establish an SEO strategy as part of your audiology marketing deployment, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I have not localised the results nor did I try any of the longtail phrases that I would if I was doing so for my business. However, what I did find out was really interesting.

Firstly, the most used search term pertaining to our industry was “Hearing” this term is used in search over six million times monthly. This doesn’t always relate to our industry, it could be court hearing etc., but it begins to give you an idea of the search traffic on-going. it becomes more interesting when it gets to the term “Aids hearing”, this term is searched globally 823,000 times monthly. As our terms such as “Where to get hearing aids”, “What is hearing aids” and the simple term “Hearing aids”.

The next level of searches begin with “Hearing impaired”, “Hearing devices” and “Hearingaids” at 368,000 searches globally monthly. The next tranche of searches are really based around the term “Hearing test” which is searched about 100,000 times globally monthly. We then move to the meat of the last post, search terms around “Price of hearing aid” get over 40,000 searches monthly globally. There is nearly a dozen differing search terms around searches for the price of hearing instruments that all get massive traffic.

The next real tranche is the search term “Hearing aid reviews” which get a little over 27,000 searches each. As you can see, the net is alive with traffic, sorry got a bit sound of music there, traffic that pertains to our industry. Don’t forget those numbers are monthly searches, every month on average. The question is would you like some of that business? I am sure you would, but in order to get it you need to deploy a well planned and executed online strategy.

That alone is not enough, that will get you visitors, but you also have to then convert those visitors to prospects, then you can begin the conversion of those prospects to sales. I did not say it would be easy gentlemen and ladies. Please find below a table with the first 100 odd search terms and search numbers.

Regards

Geoff

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Keyword Searches Keyword Searches
hearing

6,120,000

cost hearing aids

40,500

aids aid

4,090,000

hearing aids cost

40,500

aids hearing

823,000

cost of hearing aid

40,500

which hearing aids

823,000

hearing aid cost

40,500

about hearing aids

823,000

cost of a hearing aid

40,500

aids for hearing

823,000

cost hearing aid

40,500

where to get hearing aids

823,000

aid batteries

40,500

what is hearing aids

823,000

price hearing aids

40,500

what is a hearing aids

823,000

hearing aids price

40,500

hearing aids hearing aids

823,000

price of hearing aids

40,500

for hearing aids

823,000

prices of hearing aids

40,500

hearing aids

823,000

prices for hearing aids

40,500

what are hearing aids

823,000

prices hearing aids

40,500

aid hearing

823,000

hearing aids prices

40,500

which hearing aid

823,000

prices on hearing aids

40,500

the hearing aid

823,000

hearing batteries

40,500

what is hearing aid

823,000

best hearing

40,500

hearing aid in

823,000

beltone

40,500

hearing aid

823,000

hearing aid batteries

33,100

what is an hearing aid

823,000

aids reviews

33,100

what is a hearing aid

823,000

hearing aid battery

33,100

a hearing aid

823,000

hearing aid costs

33,100

compare prices

673,000

hearing aids costs

33,100

hearing loss

450,000

digital hearing

27,100

hearing impaired

368,000

hearing aid reviews

27,100

hearing devices

368,000

hearing aid review

27,100

hearingaids

368,000

reviews on hearing aids

27,100

hearing aid devices

301,000

reviews hearing aids

27,100

hearingaid

246,000

reviews of hearing aids

27,100

phonak

165,000

hearing aids reviews

27,100

oticon

165,000

review of hearing aids

22,200

hearing device

135,000

hearing aids review

22,200

re sound

135,000

in ear hearing aids

22,200

hearing aid device

110,000

in the ear hearing aids

22,200

test hearing

110,000

ear hearing aids

22,200

where can i get a hearing test

110,000

ear hearing aid

22,200

how to test hearing

110,000

phonak hearing

22,200

where to get a hearing test

110,000

phonak aids

18,100

www hearing test

110,000

phonak hearing aids

18,100

hearing test

110,000

hearing aids phonak

18,100

the hearing test

110,000

digital aids

18,100

what is a hearing test

110,000

hearing aid center

18,100

hearing problems

74,000

all about hearing

18,100

hearing store

60,500

hearing health

18,100

price of hearing aid

40,500

digital hearing aids

18,100

price hearing aid

40,500

hearing aids digital

18,100

hearing aid price

40,500

test hearing online

18,100

cost of hearing aids

40,500

online hearing test

18,100

phonak hearing aid

18,100

hearing test online

18,100

hearing test on line

14,800

hearing aid phonak

18,100

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

4 Comments

  1. Pingback: Content Marketing in Online Audiology Marketing, Your Hearing Healthcare Blog - Just Audiology StuffJust Audiology Stuff

  2. Pingback: Online Audiology Marketing, Multiple Sites As Part Of Your strategy - Just Audiology Stuff | Just Audiology Stuff

  3. Geoff, did you search for the keywords “Audiology” or “Audiologist” or “Hearing Doctor”

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