Made For iPhone Hearing Aids And their Impact On Hearing Healthcare

What effect will Made For iPhone hearing aids have on our profession?

By Geoffrey Cooling

Made for iPhone hearing aids

As we all by now know, made for iPhone hearing aids are on their way. Recently GN ReSound released its first made for iPhone accessory and app. The release of actual made for iPhone hearing instruments is probably not far away. But what does it mean to us in the hearing healthcare profession?

Is it to be viewed as just a new product release? Something that we are all too familiar with in the hearing healthcare profession. Or is it something different, something that brings a new set of opportunities to our profession? Something that may even have a dramatic effect on our profession?

Personally I think it may actually be the latter, I think that the concept may well radically change things. The tag, Made for iPhone, will impact our profession greatly. I think that it gives us new marketing opportunities. Marketing opportunities that will appeal to a younger demographic. I think that it may well be the one thing that really impacts early adoption of instruments.

Over the last few years we have seen adoption age lower. Whilst the mean average age of our Patients was once seventy five, this appears to have lowered to perhaps sixty five. This phenomenon is in response to better education but also the arrival of a different generation to our Practices. The fabled baby boomers are beginning to have an impact on our profession.

I think that the made for iPhone instruments will encourage earlier adoption. I think it will do so by removing barriers to hearing instrument adoption. The stigma which has already been reduced will be further attacked. The association between hearing instruments and a desirable piece of consumer electronics will give us tangible benefits.

What do you think?



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.


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Let me know what you think