NASED is getting ready for 25th Anniversary of AAA in California

By Geoffrey Cooling

NASED United StatesNASED (the National Association of Special Equipment Distributors) in the U.S. is celebrating the Silver Anniversary of AAA in California! The NASED meeting will be held in Anaheim CA at the Hilton Anaheim Hotel. It takes place on April 3rd from 5:00pm- 6:30pm in the Palos Verdes AB room. They are also celebrating with a Lifetime Achievement Award for Jan Painter. So stop by and have a drink and enjoy a few Hors d’oeuvres. So who is NASED for the un-initiated?

NASED, say that they are the only national group dedicated to maintaining the highest level of standards for your hearing testing equipment. It is of high importance that your equipment is kept to a high standard. Important  Medical and legal decisions are made based on information obtained with your equipment. Truly your results are only as ACCURATE as your equipment.

NASED, and its member companies are in business to keep your equipment calibrated to those standards that your work settings require. With NASED, you can meet your compliance requirements for calibration. Their member companies,  located throughout the country employ technicians who are trained and monitored to ensure their knowledge as well as their skills.

NASED members must verify the accuracy of their measuring devices, and supply documentation and maintain consistent records. Their tag line is un-equivocal:



So if you are free, pop along to the celebrations in the Palos Verdes AB room.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think