Online Audiology Marketing Strategy, Update On Google Authorship

Google Authorship, Google+ and good content will need to be the core of your online audiology marketing strategy

By Geoffrey Cooling

Online Audiology Marketing strategy

In a recent post I discussed Google+ and Google Authorship, basically navel gazing on the probabilities of importance in the future and exploring the benefits now. Shortly after Matt Cutts, a member of the Google team, released a video. In the video Matt Cutts implies pretty directly that using the rel=author data can help Google understand the authority and credibility of the individual who posted a piece of content.

Here is a summary of what he said:

 I’m pretty excited about the ideas behind authorship. Basically if you can move from an anonymous web to a web where you have some notion of identity. And maybe even reputation of individual author. Then web spam, you kind of get the benefits for free. It’s harder for the spammers to hide over here and in some anonymous corner…

If Danny Sullivan writes something on a on a forum or something like that I’d like to know about that even if the forum itself doesn’t have that much PageRank or something along those lines so… so I do expect us to continue exploring that. We might be able to help improve search quality… and I think will continue to look at it to see how to use rel=author in ways that can improve search experience.

And here is the video itself

It seems apparent that in the future, Google Authorship and Google+ by extension is going to become an important if not imperative element of your online audiology marketing strategy. Authorship though will only help you rank if in fact you are producing content that you can claim authorship of.

It leads me to a question I posed to another marketing guy, is it important to have a website with a blog attached, or maybe its a blog with a website attached? One way or the other, I believe the future of online audiology marketing is three channel at the very least.

Your website

Your Blog or content


Google+ coupled with Google Authorship



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

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