Rayovac To Unveil New Products At EUHA

Just landed on my desk

English: Rayovac 1.5 Volt 'C' battery

English: Rayovac 1.5 Volt ‘C’ battery (Photo credit: Wikipedia)

A press release from Rayovac in preparation for EUHA just landed on my desk. It seems that they are introducing some exciting new products to the hearing healthcare industry this year. In the last few years Rayovac have been pretty innovative in not just their product offering but also their customer support programmes. So it should be interesting to see what they have up their sleeve.


2014 has seen another year of fast-paced technological advancements in the hearing industry and at this year’s International EUHA Congress, leading hearing aid battery manufacturer Rayovac, is set to unveil its own pioneering new product updates for the future.

Delegates visiting Rayovac’s stand E05 at EUHA in Hanover, Germany, will have the opportunity to see first-hand, the latest innovations from the company, including, new powerful implant batteries, superior new packaging and innovative new marketing programmes.

Rayovac’s team will also be on hand to showcase advancements in both its mercury-free and wireless expertise – representative of this exciting new era in hearing technology.

Director of Marketing, Paula Brinson-Pyke, said: “We’re looking forward to welcoming hearing professionals from around the world to our stand at this years’ EUHA exhibition.

“With so many new advancements on the horizon, 2014 is set to be amongst our best yet. At Rayovac, We are dedicated to meeting customer demands within this modern, technology-focused age, and our stand offers a glimpse into our wide range of exciting new developments.”

Rayovac will be showcasing its new product ranges at stand E05 between 15 and 17 October, at this year’s EUHA Congress in Hanover, Germany.

For more information about Rayovac, visit www.rayovac.eu, like Rayovac on Facebook atwww.facebook.com/HearingwithRayovac or follow us on Twitter at www.twitter.com/HearwithRayovac.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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