Resound Expanding Bloomington Headquarters

ReSound Invests $2.5 Million in Bloomington Headquarters Expansion


Hearing aid manufacturer, ReSound, is renovating its Bloomington, MN headquarters to make room for growth.

Bloomington, MN, July 24, 2013 –  ReSound, a technology leader in hearing aid solutions, is responding to continuing company growth with a $2.5 Million expansion project at its Bloomington, MN headquarters.

Resound HQ PlansIn the last three years, ReSound’s US revenue has grown by 49%. With almost 400 employees currently based in the Bloomington facility, the renovation will make room for future growth, including the immediate hire of 60 new employees, for which interviewing is already in process.

“ReSound is growing faster than the hearing industry in general,” said Kim Herman, President of ReSound. “What keeps us ahead of our competitors is technological innovation that revolves around our customers’ and patients’ needs. We continue to produce smaller, more cosmetically appealing hearing devices packed with new features that allow people to enjoy a better quality of life. Our latest line of hearing instruments, ReSound Verso, is testament to this.”

Since the company’s inception in 1943, ReSound has been responsible for a number ofResound Event Room hearing technology firsts, including ReSound Alera, the industry’s first wireless hearing aid, which was released to market in 2010.  In January 2013, ReSound introduced the first wireless accessory that allows users to control their hearing aids from their smartphone.

ReSound is the only manufacturer to produce hearing aids that operate on the 2.4 GHz wireless platform, allowing endless possibilities for technological advancements and pairings.  This is the reason that ReSound hearing aids can be controlled via smartphone (because phones operate on 2.4 GHz).

“Being able to control your hearing aids from a device that you carry with you anyway (your phone) is yet another example of how we are working hard to design advanced, but discreet, hearing solutions,” said Herman.

The Bloomington expansion project is expected to be complete by September 2013.

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think