The King is Dead, Long Live The King

Brian, Why Have You Forsaken Us?

I was really sorry to see my friend Brian Taylor move on from Unitron. I have followed Brian for ten years and have always been impressed with his thought leadership. His outstanding stewardship of the Patient journey during his Amplifon days was what first caught my attention. I followed his writings from then on because I always felt his thoughts on developing business through patient centric care were outstanding.

Meet Your Idol, Prove You’re A Gobshite!

The first time I met him was in Ireland, it was at a conference here and I noticed him at the breakfast counter. I was suitably idiotic acting like a sixteen year old girl first meeting a rock star! I blurted out Hi, you are Brian Taylor (you know, just in case he forgot!), he said, hi you are Geoff Cooling. I am afraid my brain didn’t really catch that and I said I read your stuff all the time, it’s great,  he said, that’s funny I read your stuff all the time, its great.

That was when my brain caught up and I thought whaaaaaaaa???? In anyway, we had a pretty good time talking about the profession and I walked around for about a week after like a smiling idiot. We have talked on a semi regular basis ever since and I was honoured to be one of several people who collaborated on a book with him.

I remember being really surprised by the news that he was leaving Unitron, but hey, everyone has their own drumbeat to dance by. I just wish whoever was beating mine would stop taking bad acid. I remember thinking that whoever takes over has a big set of shoes to fill.

Steve Frickin Who!!!!

Needless to say, I was interested to see Steve Eagon taking up the cudgel at Unitron, disclaimer here, Unitron is a company I have a real soft spot for. I have been following Steve for the last couple of months and was interested in the work he had done before. Hey, I like what he has to say, in fact I like his twist on delivering the customer experience while making comparisons to outside industries or businesses. It actually got me thinking, we sometimes become blinkered, focused on our industry. It is refreshing to get another view and his view is refreshing, so back to the title, the king is dead, long live the king, I will follow the new King’s proclamations with interest. If you haven’t read the articles, you can catch them here


About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

Let me know what you think