What do you want to be? By Geoffrey Cooling Recently It has become clear that many within our profession are worried about commoditisation of our profession. In essence it is not the skills of our profession which is commoditised but the products we are inextricably linked with. I would agree…
An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
Wireless connectivity is the beginning of a sea change in hearing aid technology, are you paying enough attention? It is interesting to watch the developments within our industry of late, in particular I refer to technological changes. There has been a raft of new advancements and products on the connectivity…
An impressive audiologist from London is celebrating again, after scooping the title of European Audiologist of the Year – just weeks after being crowned the winner of the UK heat of the competition In what has been a record breaking year for the prestigious competition, Jaspreet Bahra, BSc (Hons)…
A recent press release from Rayovac details a massive new investment in a new technology centre. The press release can be read below. WORLD’S NUMBER ONE HEARING AID BATTERY MANUFACTURER TO BENEFIT FROM OVER $10 MILLION INVESTMENT A $10 million state-of-the-art technological centre is set to spearhead ground-breaking advancements in…
Social Media Use Can Be Dangerous, But That Doesn’t Mean You Shouldn’t Engage By Geoffrey Cooling Unless you purposely live under a rock and never engage with any public events or companies you really can’t stop some information about you appearing on the web. However you can to a certain…
Search Engines Are Changing The Healthcare Purchase Decision Pathway By Geoffrey Cooling The act of identifying, researching and selecting a healthcare provider specialist has changed in the last few years. Word of mouth is still a major indicator but with the advent of the internet a different set of indicators…