Audira, Thought Leading on Hearing Care


I came across a site recently that bills itself, quite aptly, as an online think tank for hearing. The site is rich with new thinking pertaining to the delivery of hearing Care across both the Private and Public provision sectors.

The site has a couple of downloads, which I think are outstanding examples of modern thought leading pertaining to Hearing Healthcare. The Author in most cases is Curtis Alcock, a practice owner whose practice is based in Exeter in the United Kingdom.

The site address is 

The site introduction is as follows:

This website is a constantly evolving work dedicated to exploring issues related to hearing and the provision of hearing care. Audira aims to create a culture in which the majority:

  • Respect their hearing
  • Do everything they can to keep their hearing working at its optimum throughout life
  • Are mindful of the role their hearing plays within their own lives and society
  • Confident that society will support them should a residual reduction in hearing put them at a disadvantage

There are several powerpoint type downloads as well as a few thought provoking articles on the site. I would reccomend that you visit the site and have a good look around, I also think it will be of benefit to everyone to become involved and contribute. Please find a link to one of the downloads below.

Increasing Footfall By Changing Attitudes

This work is licensed under a Creative Commons license.

About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

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