Confidence is the key to revenue growth in the hearing healthcare business By Geoffrey Cooling It is an interesting time in the hearing healthcare world, combined pressures both internal and external are driving change. Some businesses are under pressure, falling margins are not corrected by increase in volume. Other businesses…
How can you engender the perception of assurance or trust in your online healthcare marketing? By Geoffrey Cooling In this the third part of the series I want to concentrate on A for Assurance. In the RATER Model Assurance is specified as the following: Assurance – the knowledge, skills, and…
Back to the RATER and your healthcare marketing elements and channels By Geoffrey Cooling In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective…
I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…
By Geoffrey Cooling NASED (the National Association of Special Equipment Distributors) in the U.S. is celebrating the Silver Anniversary of AAA in California! The NASED meeting will be held in Anaheim CA at the Hilton Anaheim Hotel. It takes place on April 3rd from 5:00pm- 6:30pm in the Palos Verdes…
Blog post ideas for your audiology blog Inbound marketing in audiology is a very new concept. Here is a presentation with a few ideas for posts to kick start your audiology blog. Inbound marketing in audiology, blog posts to you or me from Geoffrey Cooling
By Geoffrey Cooling Twenty tips to move your healthcare practice forward from Geoffrey Cooling alternatively you can download it as an e-book here Twenty Tips, Commercial Strategy In Healthcare
The advantages of the new Widex offering to your online channels By Geoffrey Cooling Widex has brought a fascinating new tool to market with the introduction of MY.WIDEX.COM as part of the new Dream platform launch. As discussed in An Interview the tool is primarily designed to assist with the…