Here we are finished our preparations, the stuffing stuffed and vegetables are prepped. We are settling in to a quiet evening with some TV. I hope that your Christmas is joyous, warm and peaceful. May you receive what you need, both you and your family. Regards Geoff
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…
By Geoffrey Cooling In recent days there has been great tragedy, incidents in both China and America. Tragedies and misfortune are difficult things no matter the scale. Tragedies involving children have deep impact on everybody, tragedies on the scale of recent days are stunning to us. Attacks on children are…
Structuring a blog post for maximum impact on your healthcare marketing strategy By Geoffrey Cooling I have seen more and more of the people that I am connected to blogg as part of their healthcare marketing strategy. I think that this is in fact a fantastic thing, because I know…
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…
Before looking externally for sales success, try looking internally By Geoffrey Cooling I think we are all agreed that we are in tough economic times. I speak to business owners regularly who are chasing the silver bullet, the answer to their woes. They are all looking for the secret to…
Recent article in ENT & Audiology News By Geoffrey Cooling I was recently very honoured to be asked to write an article for an unusual edition of ENT & Audiology News. I had to check twice they had the right guy. When they indeed confirmed it was me they were…
The Patient Experience, Leveraging Your Single Biggest Healthcare Marketing Channel By Geoffrey Cooling Your Patient is your single biggest healthcare marketing channel, that is a truism. With this in mind we need to consider the Patient experience. We also need to consider the Patient journey and what it represents in…