Is there a formula you can follow for healthcare marketing? By Geoffrey Cooling What if there was a simple formula for advert deployment in your healthcare marketing that would reach successive generations of our prospective Patients? What if it was actually as simple as looking at the psychology of formulation of awareness…
Patient retention, elements you really should consider to engender advocacy in your Patients By Geoffrey Cooling What do you need to think about when it comes to a Patient retention strategy? What bases must you cover and more importantly where? Like your healthcare marketing and indeed your brand, your Patient…
Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…
Why Content Marketing Is A Necessity In Your Healthcare Marketing Strategy By Geoffrey Cooling The internet has changed people’s relationship with information. No longer do they need a library, nor in the first instance do they need a person of knowledge. They can access any information they need simply via…
Content marketing on slideshare I came across this recently and I was really impressed with it, I hope you like it. I know it will give you a clear idea why content marketing is the way forward. Magnetic Content: Strategies for Customer Attraction from Barry Feldman Regards Geoff
Patient retention as part of your commercial healthcare strategy By Geoffrey Cooling Patient retention and referral is an imperative for all Practices in the current economic environment. In fact it is a concept that is becoming of greater importance across all healthcare sectors and professions. A good Patient retention strategy will…
Practice Management, Commercial Strategy And Brand Marketing In Healthcare By Geoffrey Cooling Customer Service And Healthcare Marketing I am back to say it again, every part of your Practice, every facet of your Practice, every customer facing touch point is your brand. Therefore you should approach it in the same…
Set Your Metrics To Analyse Your Healthcare Marketing Success. By Geoffrey Cooling If you want to know how your online healthcare marketing is doing, you will have to metric it. In order to do that you will need to set targets or targeted actions that you wish to achieve. In…
Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…