Applying a solid multiple channel internet strategy to your Practice I have watched with interest some debates of late pertaining to suitability of the Internet as a marketing channel for our industry. Particularly debates centred around social media and it’s power or indeed lack of power for marketing. Social media,…
Leveraging CRM Functionality As A Commercial Strategy In Healthcare I have been quiet of late because I have started to research some of the commercial CRMs (Customer Relation Managers) that are designed for our sector. I hope to post reviews of each one over the following weeks here. I believe…
Mail Marketing To Harmonise Cash Flow Seasonality is an issue in most businesses across many industries. We tend to see it in our industry as well, a lot of my customers have talked about the slow month or months. I had a conversation with one of my customers lately and…
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice This is the second and last part of this article. 5. Employ a loyalty scheme for your Patients, whilst discount reductions on ancillary products such as batteries and cleaning care equipment should be a given, think about monetary…
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice I undertook a post a good while ago and it has proved to be one of the most popular on the blog. It was in relation to ten tips or best practices for Patient retention. I always meant…
I was in a shop recently and witnessed a really angry customer giving it socks. The shop assistant in fairness wasn’t helping matters. This girl had probably never heard of customer service, let alone have a deep understanding of the concept. It was not pretty to watch so I did…
Communication with your Patients During a recent training session within the company we were going over a consultative form that we will be using in the future. I pointed out that during any consultative session that in order to remove the stress of the session and indeed the fear of…
How Is Your Business Doing? I attended a sales conference last week with a large element of training. The guy who designed and run the training is quite exceptional at what he does. This may not be always the case as I am sure both you and I can probably…
Commercial Strategy Should Cover All Elements Of Your Practice To Succeed. One of the most important elements of your Practice are the staff that work there.Your staff are in contact with your customers and your prospective customers on a daily basis. Their manner and deportment when dealing with your customers…
A Sound Commercial Strategy That Can Be Applied To Your Health Practice I recently read an excellent article on a concept or set of principles that can be relatively easily applied to our industry. The article was a synopsis of “The Six Principles of Influence” created by Robert Cialdini, Regents’…