Reputation Management, If Your Customer complains, Will You Know? With the advent of disruptive media, consumers have more ways than ever to complain about a service or product. The bad news for companies seeking to protect and promote their brand is that the gripes can now take place in the…
Patient Retention In A Modern Hearing Healthcare Practice Patient Retention E-Book I wrote this e-book quite a while ago, many of you may have already read it. I decided to post the link here for those who may not have. The book covers applying commercial strategy to a hearing healthcare…
Online Audiology Marketing, Deploying A Webshop In my last post I discussed ancillary revenue lines purely as a boost to top line revenue. With this post I would like to discuss how those lines can actually assist in your online audiology marketing. Again this strategy is relatively cost neutral, your…
Ancillary Revenue Lines, What Can You Include In Your Commercial Strategy? In tough economic times we need to really consider your commercial strategy for your healthcare Practice. All sources of revenue for our Practices should be considered. Ancillary revenue lines should be part of your hearing healthcare commercial strategy. Ancillary…
Earwax, A Gift To Audiology Marketing? Is a multiple site approach to your online audiology marketing strategy right for you? One of my customers recently introduced a second website for his business. It is dedicated to one particular service he offers, earwax removal. In our particular area of operation, General…
Just exactly what is being searched pertaining to the Hearing Healthcare Profession In order to establish an SEO strategy as part of your audiology marketing deployment, you first have to identify the search terms that you want to target. I have done some generic searching based on our industry, I…
SEO Tactics, Online Marketing Strategy for Hearing Healthcare Search Engine Optimisation. Search Engine Optimization (Photo credit: Hobo!) One of the few things that I can say about most of the people within this business with some confidence is that search engine optimization (SEO) is the last thing on their…
Senior Internet stats, how they shape up and why you should look at your online marketing strategy When I speak to people in our industry, I hear consistently “Well our demographic aren’t online really”. I have one word to say to that, Bunkum, here’s a second, Balderdash! Only this is…
Ear Works, A Comprehensive And Powerful Management Software Bringing Real Control Over Your Practice Ear Works is a pretty impressive piece of practice management software, I found it easy to navigate and use with a logical work process, more of that later. The functions of Ear Works are comprehensive, it is…