The articles cover all aspects of audiology marketing as a part of healthcare marketing strategy.
The following is a guest post from Ray Weinstein of Audiology-Online Ltd. They are supplying an online audiometry test and lead generation service. Enjoy Regards Geoff By Ray Weinstein Dispensing private hearing aids is an increasingly competitive business and finding ways to encourage new customers to choose you for a…
Can SMS Be Effectively Used In Your Audiology Marketing Strategy? By Geoffrey Cooling I have noted recently with interest the use of SMS in clinical situations. More and more medical professions are using SMS in particular for reminders for appointments. I remember talking about an NHS study some time ago…
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Mobile use for healthcare search increasing all of the time By Geoffrey Cooling It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is…
Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…
Rushing towards new marketing methods and channels? Don’t forget the tried and tested! By David Keenan This is a guest post from a colleague of mine named David Keenan. David has been involved in the hearing profession for many years. He has worked both for manufacturers and in the dispensing…
Is there a formula you can follow for healthcare marketing? By Geoffrey Cooling What if there was a simple formula for advert deployment in your healthcare marketing that would reach successive generations of our prospective Patients? What if it was actually as simple as looking at the psychology of formulation of awareness…
Making The Patient Experience Central To Your Hearing Healthcare Marketing Strategy By Geoffrey Cooling Needed Change In Healthcare Marketing Healthcare in general is changing, hearing healthcare in particular, healthcare marketing will need to change along with it. This change also feeds into our changing perspective on ourselves as healthcare professionals and…