The articles in this category cover all elements of commercial Strategy in hearing healthcare
In-depth Analytics Like Never Before I have been asked a few questions based on my last article. So I thought rather than answer questions individually, I would just write an article. Seems the easiest way. So, here it is, why do I think Audidata systems offer so much and what…
An Ideal Audiometer For Mobile Practices, Hell, an Ideal Audiometer For Any Practice First off, the important bit, I received no inducement, gifts or payment of any kind for this article (please offer it, I am not above bribery). So, the thoughts here are my own and haven’t been swayed…
The perception of free Why do we offer free hearing tests? Don’t get me wrong, I understand the impetus to do so. Everyone else is right? I think we should question that though. It’s easy for me to say that though, I never did anything on the basis that all the…
Patient Insights & Why It Could Change Everything A recent technology innovation from Unitron has really stoked my imagination. The feature if expanded in a small way and combined with cloud computing could change the first fit and fine tune of hearing aids forever. Resulting in better first fits and…
Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on supporting their customers for the…
Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead generation in…
Pre-Qualifying and Optimising Chair Time In my last article, I tried to challenge people to consider the status quo including the processes and journey we employ. I think by now we all understand the concept of disruptive innovation and how consumer demands drive change. However, over and above those pressures our industry,…
A Broken Business Model This is the first in a series of explorations into changing our processes in order that we can deliver a more relevant service. Let’s explore how we can change the business model so that we can survive. In my last article, I said that I believe our…
Overcoming the barriers to hearing aid adoption I read a great paper recently by Steve Eagon and Jason Mayer of Unitron US titled “Overcoming barriers to hearing aid adoption & in-clinic success Business as usual vs. new approaches for the hearing healthcare practice”. It details the low penetration rate in our market and talks about…
Buyer’s Remorse, How Can Trust Affect It? I had a really interesting conversation recently with a chap who is involved with a hearing loss advocacy organisation. We were talking about people with hearing loss, their wants and needs and general experiences. He said something to me about trust and buyer’s…