The articles in this category cover all elements of commercial Strategy in hearing healthcare
The Audiology Business Model Canvas So, as I said in my last article, I have discovered a really cool tool while doing a post grad, it is called the business model canvas. It allows you to do a deep dive into your business proposal. It should be a living document,…
Understanding Audiology & Future Business Models I just recently have come to the end of a post grad here in Ireland. The subject was Innovation & Entrepreneurship and involved creative thinking, innovation in design and an exploration of several other concepts. The course was excellent and delivered a host of…
Unitron Technologies & The Opportunities They Present I believe that the combination of Unitron technologies now available deliver real opportunities to the Independent Hearing Healthcare market. The technology delivers the ability to offer benefits to Patients that may well drive sales, up sales, brand engagement and trust. The technology is…
A How To Book For Content Marketing in Audiology We have just released a new book on Audiology Engine covering the fundamentals of blogging as a tool in audiology marketing. The book is a comprehensive reference covering the fundamentals of content marketing strategy for Audiology including: Why Inbound The Essentials of Inbound Strategy…
Finding New Cool Stuff Is Very Satisfying I love finding cool stuff on the web, especially when it can help you out with marketing activities. I came across Wideo recently. It was a recommendation to me from another blogger who had discovered it. It is a fantastic site for designing animated…
A forgotten clinical foundation Using study data in marketing can be inherently problematic. Often the message is fear, plain and simple. Do this or the dreadful thing might happen. I think the message has real validity, I think the medium and the terms of reference are the issue. Recent evolution…
Hearing Healthcare SEO and Website Tips e-book Free To Download On Audiology Engine We have released a new e-book for download on the Audiology Engine site. It covers top line tips for hearing healthcare SEO and web presence. It details elements that you should assess on your existing website set…
Audiology Engine, Industry Specific Web & Business Solutions As I have said, the idea for Audiology Engine came about through some conversations that were had between myself and Steven. I had heard many independent practice owners talk about the difficulty of getting good web designers and developers. Most of the issues were focused…
Audiology Engine, Driving Your Hearing Healthcare Practice Success Myself and a chap named Stephen Claridge are bringing a new product offering to market. Under the name of Audiology Engine we hope to initially offer a web development product and associated services that will help Practice owners to drive their on…
Dr Gyl On Staff As A Success Driver Today I would like to introduce a guest post by Gyl Kasewurm. Gyl Kasewurm is A lifetime resident of southwestern Michigan, Dr. Gyl Kasewurm obtained a Masters Degree from Western Michigan University and went on to earn her Doctoral Degree from Central Michigan…