GN ReSound To launch New Platform In September


New Platform Just In Time For EUHA?

In an announcement on the 9th of August GN ReSound announced the launch of a new high end platform as reported by Reuters:

COPENHAGEN, Aug 9 (Reuters) – GN Store Nord plans to keep pace with developments in smart phone technology when it launches iphone-compatible hearing aids next month, the company said on Thursday.
Lars Viksmoen, head of the group’s hearing aids division ReSound, said the new premium hearing aids will be based on the 2.4 gigahertz (GHz) frequency used by smart phones such as Apple’s iPhone and other mobile electronic gadgets.

They announced that the new product would continue to use the 2.4 gigahertz connection frequency. So it looks like they will continue with Bluetooth despite the power drain issues. The Alera product has been a resounding, forgive the pun, success internationally and they are riding high. Reported financial results were excellent.

However all was not good as GN’s stock dropped the next day because of the announcement as reported by Bloomberg. It appears that the market was a little jittery at the execution risks of launching a new product.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am an Irish author and hearing loss blogger. Just Audiology Stuff is my personal site where I explore the hearing profession and industry. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co-Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. You can read more about what I get up to on my Author page.

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