Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Happy New Year
2014 here we come Well here we are, at the end of another year. Big changes for me this coming year, meeting it with some trepidation but real excitement. It is a bit bittersweet really, my time at Widex has been fantastic, so I am sad to leave the company.…
Audiology Marketing for 2014, Looking Forward
Planning Your Audiology Marketing Strategy For 2014 By Geoffrey Cooling It has been an interesting year for our profession and our industry. At both a retail or Practice level and a manufacturer level. The discussions that we have had here and indeed the contributors to those discussions have been excellent.…
Thanks For The Memories
After four and a half years I am leaving Widex for pastures new. I would like to send my regards and best wishes to all of my friends and colleagues within Widex and the customers I have worked with. I have been proud to work with and alongside you all,…
Happy Christmas To You All
Christmas greetings from Ireland Well it’s that time of the year again, the madness of Christmas is in full swing. This holiday is all about the joy of friends and family. Just keep telling yourself that when they begin to drive you insane! 🙂 On a serious note, there are…
Another Hearing Aid Consumer’s View, Unbundling And Business Disruption
In this the second post containing consumer views Steve Claridge discusses his views and experiences. Steve is from the UK and whilst a young man, he is an experienced user. He is also a techy, exceptionally au fait with facets of several types of technology. I have conversed with Steve…
Effective And Successful Infographics, The Simple Rules
Take A Look For The Best Tips to Create A Successful And Effective Infographic It seems as though the more things change, the more they remain the same. Early man used images to convey messages. In this day and age, with all our technological advances, especially when it comes to…
Hearing Aids, Branding And Patient Self Image
Cognitive Dissonance in hearing aid purchases and why it matters to you By Geoffrey Cooling As part of a branding presentation that I have given, I speak about reflected image. That is the reflected image of the consumer as it pertains to your brand. In other words how they see…
Why I write
Somebody asked me why I write recently, why I dedicate the time to offer opinion and assistance? I think my father is to blame, what he taught me during our short twenty odd years together was this, At the end when your worth is measured when they talk of your…
The Future Of Hearing Aid Provision?
The views of a consumer, Stein Thomassen
This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…