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Just Audiology Stuff

A Resource For Online Audiology marketing and Audiology SEO
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Online Audiology Marketing Practice Management Commercial Strategy Patient Retention Strategy Audiology SEO How To Guide

Online Audiology Marketing

Audiology SEO and Content Marketing ideas for the modern Audiology Practice
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Practice Management

Practice management and Patient retention strategies that will drive business stability
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Commercial Strategy

Commercial Strategy To Drive And Sustain Your Practice
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Patient Retention Strategy

You have them, Patient Retention Strategies will help you keep them
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Audiology SEO How To Guide

Simple clear book outlinging digital marketing and SEO for Audiology websites, buy yours here
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Welcome To the Blog



Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.

I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.

This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment

Audiology Engine

Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using

  • Intimate Hearing Healthcare Industry Knowledge
  • Intimate Understanding Of Patient Searches & Keywords
  • Large Web Design & Development Experience
  • Long Term SEO & Blogging Experience
  • Humour, Hard Work & Pizazz


We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.

Happy New Year

Geoffrey Cooling December 31, 2013 December 31, 2013Personal thoughts 4

2014 here we come Well here we are, at the end of another year. Big changes for me this coming year, meeting it with some trepidation but real excitement. It is a bit bittersweet really, my time at Widex has been fantastic, so I am sad to leave the company.…

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Audiology Marketing for 2014, Looking Forward

Geoffrey Cooling December 29, 2013 December 29, 2013Audiology Marketing 3

Planning Your Audiology Marketing Strategy For 2014 By Geoffrey Cooling It has been an interesting year for our profession and our industry. At both a retail or Practice level and a manufacturer level. The discussions that we have had here and indeed the contributors to those discussions have been excellent.…

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Thanks For The Memories

Geoffrey Cooling December 28, 2013 December 28, 2013Personal thoughts 4

After four and a half years I am leaving Widex for pastures new. I would like to send my regards and best wishes to all of my friends and colleagues within Widex and the customers I have worked with. I have been proud to work with and alongside you all,…

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Happy Christmas To You All

Geoffrey Cooling December 21, 2013 December 21, 2013Personal thoughts 2

Christmas greetings from Ireland Well it’s that time of the year again, the madness of Christmas is in full swing. This holiday is all about the joy of friends and family. Just keep telling yourself that when they begin to drive you insane! 🙂 On a serious note, there are…

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Another Hearing Aid Consumer’s View, Unbundling And Business Disruption

Geoffrey Cooling December 13, 2013 December 13, 2013Commercial Strategy 4

In this the second post containing consumer views Steve Claridge discusses his views and experiences. Steve is from the UK and whilst a young man, he is an experienced user. He is also a techy, exceptionally au fait with facets of several types of technology. I have conversed with Steve…

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Effective And Successful Infographics, The Simple Rules

Geoffrey Cooling December 11, 2013 December 11, 2013Online Audiology Marketing 1

Take A Look For The Best Tips to Create A Successful And Effective Infographic It seems as though the more things change, the more they remain the same. Early man used images to convey messages. In this day and age, with all our technological advances, especially when it comes to…

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Hearing Aids, Branding And Patient Self Image

Geoffrey Cooling December 9, 2013 December 9, 2013Commercial Strategy 0

Cognitive Dissonance in hearing aid purchases and why it matters to you By Geoffrey Cooling As part of a branding presentation that I have given, I speak about reflected image. That is the reflected image of the consumer as it pertains to your brand. In other words how they see…

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Why I write

Geoffrey Cooling December 4, 2013 December 4, 2013Commercial Strategy 5

Somebody asked me why I write recently, why I dedicate the time to offer opinion and assistance? I think my father is to blame, what he taught me during our short twenty odd years together was this, At the end when your worth is measured when they talk of your…

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The Future Of Hearing Aid Provision?

Geoffrey Cooling November 29, 2013 November 29, 2013Commercial Strategy 1

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The views of a consumer, Stein Thomassen

Geoffrey Cooling November 24, 2013 November 24, 2013Thoughts consumer view, Hearing Healthcare 21

This is the first of the users that I have asked to share their experiences and their ideas or aspirations for the future provision of hearing instruments. It is interesting that Stein would like the ability to tweak and fine tune his aids, but also wants a hearing care professional…

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I hope you enjoy the articles, if you want more specific Online Audiology Marketing articles that include web design and Audiology SEO tips please take a look at www.audiologyengine.com
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