Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Why You Should Deploy MY.WIDEX.COM
The advantages of the new Widex offering to your online channels By Geoffrey Cooling Widex has brought a fascinating new tool to market with the introduction of MY.WIDEX.COM as part of the new Dream platform launch. As discussed in An Interview the tool is primarily designed to assist with the…
Back To The Engenderment Of Trust In Hearing Healthcare
An Interview With The Lead Of The My.Widex.Com team
The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex. However, don’t let that fact put you off, the MY.WIDEX.COM concept could have amazing and far reaching effects on our industry. I believe that as…
Rayovac Audiologist Of The Year 2013
CALLING OUR HEARING HEROES The search has begun for the 2013 UK Audiologist of the Year with patients being encouraged to nominate hearing professionals who have provided exceptional levels of support and service. The world’s no.1 selling hearing aid battery manufacturer Rayovac, has teamed up with Audio Infos magazine to…
Trust, Your Greatest Ally In Hearing Healthcare
Engendering trust in your Patients and prospective Patients By Geoffrey Cooling I read an excellent article by Alan Torbet recently in the BSHAA News. Alan is the Chief Executive of BSHAA (British Society of Hearing Aid Audiologists). The article entitled “Are we really consumers for our own healthcare”(1) was based…
Managing Your Change Projects, Project Management In Healthcare
By Geoffrey Cooling Managing change within an organisation can be difficult, there are many problems that can occur. From resistance from employees to procedural and process driven problems. Any change management needs to be looked at in the context of an ongoing project. It also needs to be cognizant…
Modern Practice Management Article, Audio Infos
Recent article on modern Practice management concepts By Geoffrey Cooling I was particularly excited to have an article published in Audio Infos recently. I would like to thank Audio Infos and the lovely Victoria for the opportunity. The article was published in the February edition and there is a link…
Direct Mailing As Part Of Your Healthcare Marketing
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Hold the iPhone….For Hearing Aid Users
Using the phone is a strong and basic need for the hearing impaired Made for iPhone has certainly caught the attention of many from both outside and within our industry. There is a great buzz around the concept within user circles as well as hearing healthcare professionals. What is the…
Open Days As Part Of Your Healthcare Marketing
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…