Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
The Key To A Successful Practice, Your Staff?
Commercial Strategy Should Cover All Elements Of Your Practice To Succeed. One of the most important elements of your Practice are the staff that work there.Your staff are in contact with your customers and your prospective customers on a daily basis. Their manner and deportment when dealing with your customers…
The Six Principles of Influence, Cialdini Concepts For Compliance Professionals
A Sound Commercial Strategy That Can Be Applied To Your Health Practice I recently read an excellent article on a concept or set of principles that can be relatively easily applied to our industry. The article was a synopsis of “The Six Principles of Influence” created by Robert Cialdini, Regents’…
The Real Value Of Your Services
What is the value of your services? More importantly, who sets the value? I really love LinkedIn, although just lately I have not been on the site or the forums much. I love it because the forums or groups that I have joined allow me to connect to people internationally…
Business Development What? Commercial Strategy In Healthcare
That Business Development Thingee? For a lot of us, business principles and business development strategies can be almost a foreign concept. Worse still written in a foreign language that we have real problems understanding. Conversion Rate, TNS, KPIs, CNP and all of those other catchy acronyms. “We are going to…
Tips For Managing The Perception Of You And Your Practice, Commercial Strategy in Healthcare.
Perception is crucial within our profession, do you manage the perception of you and your Practice? We deal in a profession which is neither here nor there, we sell products, but the greatest contribution we give is probably service based. Products in the traditional sense are tangible. You tend to…
Commercial Strategy In Healthcare, Tips For The Marketing Of You And Your Practice
All Round Commercial Strategy For The Marketing Of Your Practice I was thinking about the marketing of a Practice recently for one of my customers. Whilst we were thinking about a particular campaign strategy, I was thinking long and hard about marketing in general for most of the evening. So…
The Future Of Our Profession, Consumers Are Seizing Power
Business is being turned on its head, our profession will be no different. You Need To Be Aware Of That. Business has changed, a small statement but do we really realise the ramifications. I don’t think we do. The entire business landscape of nearly every industry has already or is…
Commercial Strategy In Healthcare,Maximising Your Referral Channels.
Have You Really Thought About Your Referrals? You know, you are right, it’s hard times out there, we are probably in one of the hardest economic times we have faced since the eighties. However, people still need the products and services you offer. In uncertain times people who have money…
Questions You Need To Ask Yourself To Develop Your Business
Think long and hard about the following questions in order to maximise the potential of your Practice. What additional products or services can you offer to your existing Patients in order to increase your profitability? Ancillary revenue through add on sales is available for the taking. Are you fully leveraging…
7 Tips To Move Your Health Practice Forward, Commercial Strategies In Hearing Healthcare.
Things That You Can Do Right Now To Make This A Better Year. 1. Don’t wait for ‘it’ to just get better – It won’t Don’t wait for it to get better, it won’t, not without some smart thinking and some hard work. Do not keep doing the same…