Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Branding: From The Outside In
The following is a guest post from a lady whose opinions and ideas I respect greatly, I asked her to put her ten cents in on her angle on marketing your practice. The following is the article she wrote and I would like to take the time to thank her…
Patient Retention & Customer Referral In A Modern Audiological Practice. eBook Download
As you may know I wrote a series of articles in relation to this last year, the articles did not lend themselves well to blog posts as they were too in depth for your typical post. I have condensed these articles into an eBook and have made it available for…
Leveraging Your Waiting Room, Or Hammer Them While Their Static And Unsuspecting!
By now, you will have guessed that I think the experience you offer your Patient is the key to your success in maximising the returns of your Practice. It is probably obvious that I think that this concept should be a large part of your strategic Practice Management. Never would…
Your Brand, What Branding Means In An Audiological Practice.
Image via Wikipedia The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. A brand may identify one item, a family of items, or all items of that seller.…
Driving Your Business, Synergistic Relationships Giving Real Value.
Image via Wikipedia Combined Hearing Aid & Optical Campaign I have already spoken before about engaging an associated Medical Professional in a synergistic business relationship. A relationship and strategy that will drive both your and their business. A relationship that will bring value on both sides and strengthen both Practice’s…
10 Best Practices For Patient Retention In A Modern Hearing Aid Practice
10 Best Practices For Patient Retention By Geoffrey Cooling Patient retention is a key issue in the hearing aid profession, in order for any clinic to thrive in the current economic climate a practice must be farming from its captured market share. It’s already hard won and probably expensively acquired…
The Hearing Pages, Leveraging a channel for all its worth.
Another Audiology Marketing Opportunity By Geoffrey Cooling I recently posted about The Hearing Pages, stating that I thought it was a fantastic concept and one which i felt would be a real boon for the Hearing Aid Profession. So in an effort to convince the sceptical, I have placed a…
Customer Satisfaction, Making Them ECSTATIC!
I read an article recently by Christine Crandell on Forbes, which made me stop dead in my tracks, it spoke about the definition of Buyers and customers. Whilst the post was essentially about social engagement of customers, it outlined how most companies believe that there is a difference between…
Your web strategy, Facebook, Twitter, or not?
Image via CrunchBase If you are a follower of Widex Ireland, you know that I post some content and tweet a lot of links pertaining to social media and web presence. In my recent posts here I have been discussing these concepts and the strategies around them. Whilst I was…
“Hearing Pages” If you are not leveraging this site already, you really should be. The tale of the “No Brainer”
The Hearing Pages I have come across Markus Hilbert several times on some of the sites that I wander through undertaking research and conversing with other folk in our industry. He has always struck me as a man who has it going on, although this may be because a…