Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
New Tool To Manage & Engage New Patients whilst increasing your revenue.
I was asked to have a look at a new website recently for feedback. I have to say I am thoroughly impressed with the vision that has been deployed. In essence the website is a tool that allows a practice engage and manage new users during their trial or…
Thoughts on the current market outlook
The following is a business support post I published a while ago, I have updated it with reference to some of the most recent changes in hearing instrument provision industry. In my position at the day job, I am constantly out and about in our market place meeting with…
A Soft Differentiator, Six Tips For Social Media Engagement In an Audiological Practice
Social Media Engagement In Audiology By Geoffrey Cooling In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy etc.…
Using Hootsuite To Manage Your Social Media Channels
As I have said before, I find Hootsuite an invaluable tool to manage the seperate social media channels that I use both for my company and also my personal presence. It is feature rich and allows real customisation of views, something that is extremely important as your searches and lists…
Tools That Will Assist In Social Media Management.
I was recently asked about the time that I committed to social media management. The reader was concerned that the time element was a deal breaker because of the many demands already laid on us by the running of busy practices. Although I no longer run my own practice, in…
Social Media & Marketing For Audiological Practices
Using Social Media In Healthcare Practices In this post I would like to lay out my arguments for engaging in non traditional marketing channels, I’ll discuss the channels available, the content type on each channel and the measurement of results. I would appreciate any discussion about this article and indeed…
The changes in our Patients.
I recently read an article pertaining to the changing nature of Patients, and stop harrying from the back, I, contrary to the rumours can read, but I digress. The article was actually in reference to the changing knowledge profile of Doctors’ Patients, however it was thoroughly valid to the…
Patient Retention and Customer Referral, Article four, The Consultation.
The Consultation is a combination of audiometric testing, psychological profiling, counselling and sales process. It is the time that you get to impress upon every prospective Patient your own brand. So if you feel you are and indeed position yourself as, a caring, competent, friendly, professional, this is the time…
Patient Retention and Customer Referral, Article three, Consultation Room
How the consultation room may drive your Patient retention By Geoffrey Cooling In this the third article I would like to move on to the consultation room, initially I would like the cover the environs of the room but also the consultation practice itself. I shall attempt to cover the…
Patient retention and Customer Referral, Article two, Front Of House.
Patient Retention, Drive Your Business By Keeping Your Patients By Geoffrey Cooling In my last article I discussed and laid out an outline for the Patient journey and how I felt it could be used to engender real brand evangelism for a practice. I also said that I thought it…