Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Understanding The Future Audiology Business Model
The Audiology Business Model Canvas So, as I said in my last article, I have discovered a really cool tool while doing a post grad, it is called the business model canvas. It allows you to do a deep dive into your business proposal. It should be a living document,…
Deep Diving Into Audiology
Understanding Audiology & Future Business Models I just recently have come to the end of a post grad here in Ireland. The subject was Innovation & Entrepreneurship and involved creative thinking, innovation in design and an exploration of several other concepts. The course was excellent and delivered a host of…
Need Your Help With A Survey
I an undertaking a project with the Innovation Academy in UCD in Ireland. As part of the project I am helping out an early stage food start up with some research. The foodstuff is a high quality nutrition balanced packaged noodle portion in different flavours. Please undertake the survey below,…
New Opportunities For Hearing Healthcare, Unitron technology
Unitron Technologies & The Opportunities They Present I believe that the combination of Unitron technologies now available deliver real opportunities to the Independent Hearing Healthcare market. The technology delivers the ability to offer benefits to Patients that may well drive sales, up sales, brand engagement and trust. The technology is…
Your Website As A Sales Funnel
Making Your Website Work For You We often get asked to assess websites for people, they ask what can be done to drive leads. Some of these sites would be ranking very well but wouldn’t be delivering leads to the Practice. A website is not just a static set of…
Hearing Aids In Dublin, Backlinks & Rankings
Donal MacNally Hearing & Hearing Aids In Dublin The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many…
Hearing Healthcare, What Effect Hearables?
25% Market Penetration, Why? Of the 35 million children and adults in the U.S. who would benefit from a hearing aid, less than 25 percent actually use them. Extreme cost is recorded as the number one barrier of entry for the hearing impaired. However I think that needs to be…
Blogging for Audiology, The Fundamentals
A How To Book For Content Marketing in Audiology We have just released a new book on Audiology Engine covering the fundamentals of blogging as a tool in audiology marketing. The book is a comprehensive reference covering the fundamentals of content marketing strategy for Audiology including: Why Inbound The Essentials of Inbound Strategy…
Fantastic Conference From Unitron
Unite University, An Excellent Conference From Unitron UK I had the very great pleasure to spend two days at the Unite University in Manchester at the weekend. The Unite University is a conference event run by Unitron UK. The conference focuses on education that will make a real difference to…
The Psychology in Website Design
Engaging Hearing Healthcare Website Viewers In a post on my business blog recently “Website Elements That Drive Engagement” I discussed website elements that we use in our website design to drive engagement with viewers. They are not used just to drive engagement but to emotionally touch the viewer, to reach out…