Tag: Marketing strategy
Direct Mailing As Part Of Your Healthcare Marketing
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Pricing In Your Healthcare Marketing Strategy
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Healthcare marketing, Branding, one defines the other?
Healthcare Marketing, The Patient Journey As An Element
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…
Practice Branding, Part Of Your Audiology Marketing Strategy
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Audiology Marketing, Six Tips For Social Media Engagement
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…
Direct Mailing As Part Of Your Healthcare Marketing
Using direct mailing as part of your healthcare marketing strategy in hearing healthcare By Geoffrey Cooling Direct mailing can be an integral and effective part of your healthcare marketing strategy, if done correctly. It can be disastrous for your Practice and your brand if done incorrectly. But what is…
Pricing In Your Healthcare Marketing Strategy
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Healthcare marketing, Branding, one defines the other?
Healthcare Marketing, The Patient Journey As An Element
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…
Practice Branding, Part Of Your Audiology Marketing Strategy
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Audiology Marketing, Six Tips For Social Media Engagement
Social Media As Part Of Your Audiology Marketing Strategy In our increasingly competitive industry, it is increasingly hard for an Audiological Practice to stand out from the crowd. There are hard differentiators, such as price, that we compete on, however, there are also soft differentiators such as Patient engagement, empathy…