Shep Hyken Archives - Just Audiology Stuff

Healthcare marketing, Branding, one defines the other?

Geoffrey Cooling December 17, 2012 December 17, 2012Audiology Marketing 0

Your brand and why every facet of your Practice is part of your healthcare marketing strategy By Geoffrey Cooling I read a really excellent article about defining brand recently by a guy named Shep Hyken. Like myself he is convinced that your customers set the definition of your brand. He asked…

Patient Retention In Healthcare

Geoffrey Cooling November 3, 2012 November 3, 2012Patient Retention Strategies 5

Patient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric, You First Need To Be Employee Centric. The article by Shep Hyken was spot on really, it clearly set out what matters when it comes to your business success.…