Use Prospective Patients Questions for Your Healthcare Marketing

Super charge your healthcare marketing strategy by answering your prospective Patients questions

By Geoffrey Cooling

Google for healthcare marketingContent marketing should be an integral part of your online healthcare marketing strategy. Even if that content is just part of your website and not part of a regularly updated blog. A blog should be an integral part of your online healthcare marketing strategy. This type of inbound marketing strategy is proven to deliver excellent results. Inbound marketing is all about attracting prospective leads through the dissemination of good content.

This raise the question, what is good content, what is content that will attract the prospective leads that you want? The answer is simple, write content that addresses their questions. Remember, before a prospective Patient talks to you, they or their facilitators are asking questions by undertaking research online. This research provides you with an opportunity. An opportunity to connect and engage with these people at the beginning of their search.

The opportunity you are given is to leverage SEO to turn those questions and searches into traffic to your blog or website and hopefully leads for your Practice. That is the key, the premise of content marketing of inbound marketing. The place to start is in Google, whilst the keyword tool is helpful especially for localisation of searches. The Google autocomplete on the search box is also an excellent source of information.

For instance, I have just entered in to a search box, Why are hearing, the autocomplete offered me aids so expensive, aids not covered by insurance, aids used and aids important as autocomplete suggestions. It has offered me those suggestions because those searches have been undertaken before and are popular. So why not write a post titled “Why are hearing aids so expensive?”.

In this way you are writing a post that you know will draw traffic. Drawing traffic is the target of your healthcare marketing strategy. Depending on how well you answer the question with your article, you are then likely to draw people towards your Practice. That is what we are all after, leads, bums on seats, so what are you waiting for? 




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About Geoffrey Cooling

Geoffrey Cooling is an Irish hearing care blogger and the author of The Little Book of Hearing Aids and Audiology Marketing in a Digital World. He has been involved in the Hearing Healthcare Profession since 2007 when he qualified as a hearing aid audiologist. He has worked in private practice and for a major hearing aid manufacturer. He has become recognised as an authority within the field of hearing care and hearing aids.

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