Audiology Marketing Workshops UK

Master Class in Digital Marketing

Hi all, we have partnered with Unite University to create the Digital Marketing Master Class For Audiology 2015. This is a highly practical 1 day course designed to ensure participants have a confident understanding of the digital marketing landscape and the opportunities it provides. We will discuss the differing strategies available, how we use them and what success we see.

Who is it for?

The training day has been designed for those who want to understand the key elements of using digital marketing effectively within their audiology business. Whether you are completely new to digital or simply looking to build your knowledge of the digital marketing landscape, the training day will offer real value for you.

How will it help you?

The internet has revolutionised the way customers search for and buy products and services. As a business owner, you must take advantage of the opportunities the internet offers, especially when it comes to marketing. The training day will help you to understand the fundamental areas of digital marketing you need to know to be successful online

What Does it Cover

The training class is split into three segments,

Session 1: Attract

– Pay per click, Advert Quality & Landing Pages

– Social Media

– Google My Business

– Citations

Session 2: Engage

– Social proofs

– Value propositions

– Call to actions

– Downloads

– Contact us/Book now pages & form design

– Blending On-Line & Traditional

Session 3: Convert

– Newsletters

– Segmentation

– E-mail marketing

Learning Outcomes

Following the master class we’re sure that you’ll be focused and inspired with a far better  understanding of the opportunities digital marketing provides as well as more confident and more importantly undaunted regarding the new platforms that are emerging today. We will ensure that you know what the stuff does, how best to use it and how best to analyse the results.

Where Are They?

We have two sessions one in London on the 9th September 2015 at Hilton London Heathrow Airport Terminal 5 and one in Warrington on the 10th September 2015 at Sonova, House, Centre Park, Warrington, WA1 1RX. The costs are £100 per person and the classes will be limited in numbers. Unite members are entitled to a £10 discount, please enter code Unite. You can book the events at

Online Audiology Marketing Workshops

London

Digital Marketing Master Class London 

Warrington

Digital Marketing Master Class Warrington

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think