CRM, CRM, CRM, I Dream Of CRMs

Leveraging CRM Functionality As A Commercial Strategy In Healthcare

I have been quiet of late because I have started to research some of the commercial CRMs (Customer Relation Managers) that are designed for our sector. I hope to post reviews of each one over the following weeks here. I believe that a good CRM with strong, comprehensive search facilities and mail marketing functionality is imperative to the on-going success of a Practice.

These facilities assist with your Patient retention strategies and your on-going re-purchase figures. Marketing to existing Patients has a far superior return on investment rate. The on-going engagement through a properly structured and automated Patient journey also boosts Patient referral business. I have said more than once that your existing Patient is your cheapest marketing channel.

Acquiring a new Patient from traditional advertising has become one of the costliest ventures you will undertake. There is a strong move towards new media channels and I support that fully, however they are un-tried to a certain extent, particularly the social media elements. I plan to discuss that in a later post, before you invest in any marketing channel, you should set out strategies and procedures to leverage your best and cheapest marketing channel. Your Patient! The easiest way to do this is to acquire a good CRM that suits your needs.

So follow me on the journey through CRM land over the next few weeks and if you have any suggestions or if in fact you are using what you think is the best CRM ever invented, drop me a line.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think