Don’t Forget Your People

The happiness of your staff is key to your success

In the organised chaos that is running a Practice, it is easy to miss or forget things. There is always so much going on, chart notes to be written, orders to chase, invoices to match, checks to write etc. As the expression goes, busier than a one legged man in an ass kicking competition. Believe me I feel your pain. 

Sometimes because we are so busy we forget to take notice of our staff. I have written here before that I think the right staff are key to our success. I know that you know that this is true. The right staff will makes sure your customer comes back for more. The right staff will be innovative and go that extra mile. The right staff are committed to the success of the Practice through pride and loyalty.

However among that insanity that is Practice ownership or management , we can forget these simple facts. It is an imperative for you to remember, not just to remember but also to recognise. Everyone needs recognition for their actions, I mean everyone. The highly motivated person who is going above and beyond needs recognition more. The best of staff are the highly motivated ones, they will drive themselves and the Practice to greater heights. 

It would be a shame to lose them because they came to believe that you treated their contribution with apathy or worse ingratitude. The old saying that you don’t know what you have got until its gone is very true. I keep telling my children to leave so I can miss them more. They unfortunately do not take the bait. You really really do not want the best of your staff to do so.

Even if money is tight, there are inexpensive ways to reward people. A paid days leave is a nice gift, provide lunch once in a while as a thank you. A voucher for a local store on their birthday or at christmas. Hell even a simple card on their birthday and some cake will go a hell of a long way. Just sitting them down and telling them that they rock and you are grateful that they do, costs nothing.    

You need these people and their skills at your side, never forget that. So remember them and their contribution regularly, thank them, recognise their contribution. Whilst pay is a motivator for these type of people, recognition is usually a stronger motivator. So recognise them already. 



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think