Exploring The Views Of All Stakeholders

An opportunity for Discourse


In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I have corresponded with several hearing instrument users in Europe who are unhappy with the status quo.

Admittedly they are younger tech savvy individuals, not quite our usual demographic. For that reason they are important, They are the leading edge of the wave of the future. They are representative of the customer of the future. Probably the near mid term future, but nonetheless it is important that we understand them now.

They are the consumer that will shape the future of the marketplace and will therefore have a direct impact on our profession. I will be asking one or two of them to guest post here. I am particularly interested in their views on the current situation and their wants and needs. I think we should all be interested.

Hopefully we can then begin a discourse based on how we fit into their plans. Because that is what we will need to do, these people will set the terms of engagement for our profession in the future. In most cases in Europe, like America, our position is protected in some way through legislation. That however is not future proof.

The evolution of technology aligned with the pressures of smart younger advocates such as these may well bring sweeping changes. I hope you agree with me and indeed take the opportunity to engage openly with these people when they post.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think