Fantastic Conference From Unitron

Unite University, An Excellent Conference From Unitron UK

I had the very great pleasure to spend two days at the Unite University in Manchester at the weekend. The Unite University is a conference event run by Unitron UK. The conference focuses on education that will make a real difference to their customers’ Practice. In essence it is education and learning outcomes focused on customer service, Practice management and marketing. The conference was exceptionally well attended and everybody I spoke to was excited about the agenda.

Unitron UniteThe initial day was taken up with some excellent lectures on behavioural psychology, digitally enhanced marketing and online marketing strategy. Whilst the second day was tightly focused on workshops pertaining to branding and marketing. I have to say that I thoroughly enjoyed the lectures and the workshops. They had excellent content and were well delivered, the key point though was that everyone went away with clear actionable information.

The first lecture on day one was from Jez Rose, Jez is an authority in the Behavioural Psychology field. An international speaker who is much in demand by some of the biggest names in industry. His lecture was delivered in his own, by now famous, style. Everyone who attends his lectures very rarely forgets them. He outlined clear actionable points to go about delivering efficacious change within our Practices. Change that would deliver real benefit to our Patients and our businesses.

The second lecture was delivered by Tony Niederer, Director of Marketing Services for Unitron Global. His lecture was based on the digital enhancement of traditional marketing. It outlined how digital activity could enhance and expand the impact of traditional marketing activities. He outlined clear strategies and delivery methods to a particularly attentive crowd. He also hinted at possible assistance coming down the line with digital collateral that could be easily re-purposed by customers for use within their digital marketing strategy. The first example of this was the newly launched U-Hear App for IOS which was showcased at the conference.

The third and final expanded lecture was delivered by Anthony Quigley of the Digital Marketing Institute. He outlined digital marketing for business, his lecture covered Inbound or Content Marketing, elements of SEO, Pay Per Click Marketing and email marketing. He was easy to listen to, plain speaking and quite likeable. The appetite for information in the audience surprised even me, the lecture was only finished because he had to leave to go to the airport and he was still answering questions as he went out the door.

Day two was filled with workshops delivered by Dee Blick FCIM, Chartered Marketer. Dee delivered excellent tips that were actionable immediately. She customised her suggestions for hearing healthcare, outlining how to deliver on each idea within a hearing healthcare Practice. She purposely ensured that the attendees worked together, sharing ideas and concepts. Again, it was obvious that the audience were hungry for and appreciative of what she had to deliver.

Everyone I spoke to was exceptionally pleased to have attended the conference. It is no easy thing to take a day out of Practice and sacrifice a day of your own precious family time to attend a conference. It seemed though that everyone I spoke to was happy that they did. People were buzzing with potential, discussing and exchanging ideas in an open way. It really was quite an exciting thing to watch.

Unitron UK delivered an excellent value added conference to their customers. One that they can rightly be proud of. I for one would like to thank them, making special mention for Joe and Lauren of the marketing team who undertook stalwart work to ensure the conference was delivered. Thank you for inviting me and please don’t forget me when you hold another one.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

Let me know what you think