Healthcare Marketing Strategy, More Recent Social Media Stats

Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy

By Geoffrey Cooling

Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your healthcare marketing strategy.

The research shows that social network use in our primary demographic has risen yet again. In the 65+ demographic, usage has risen to 38%. It also shows a rise to 57% of the 50 to 64 year old demographic. Who I tend to view as our prospective Patients.

Finally in the 30 to 49 year old demographic we are at 73% usage. As I have said before, this demographic are the sons and daughters of our demographic. Research also indicates, as discussed in Reach 70 Million People. That this demographic may well be undertaking searches for information online for our demographic.

Further details and breakdowns will become available over the course of the next few weeks. I will of course bore you to tears with them as they become available. Again I think the figures show an increasing need to broaden your healthcare marketing strategy. Social media as part of your overall healthcare marketing strategy seems to be gaining in importance. The important figures to us are as follows.

38% of your Patient demographic have a social network profile Tweet this

57% of your long term prospect demographic have a social network profile Tweet this

73% of the children of your Patient demographic have a social network profile Tweet this

Do you want to be completely freaked out?

There are 17,500,000 profile owners on Facebook between the UK and the US aged 65 plus Tweet this

5, 533,680  65years + people use mobile devices to access Facebook Tweet this

2,331,180 65years + use Android OS devices to access Facebook Tweet this

3,555,160 65years + use Apple products to access Facebook

So, you still think your Patients aren’t online?

I think that the stats speak for themselves, again, social media is not a silver bullet. But it can support your online healthcare marketing channels. Therefore It is or should be a part of your healthcare marketing strategy.



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

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