Hearing Healthcare Blog, Inbound Marketing

How, Why and Where

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A hearing healthcare blog should really be the main platform for your inbound marketing strategy. Inbound marketing is a term that simply covers marketing that your prospective customers search out as opposed to you actively delivering it to them.

A blog is where you can display the reasons why your prospective customer should do business with you. It is the most effective place to engage and impress prospective hearing healthcare customers. Believe me when I say, a properly leveraged and deployed blog will deliver qualified leads to your Practice.

So how exactly will you set it up and what are the options for deployment?

Blogging Platforms

There are three mainstream blogging platforms, Blogger, WordPress and Typepad. Each one of them are versatile and relatively easy to use, each one can be used with your own domain. I have used both blogger and WordPress and I like both a lot. I prefer WordPress just a bit more than Blogger because of the versatility of themes and plugins available for the platform.

Themes are the layout and design of the blog, plugins are pieces of code that add functionality to the blog. In the case of this blog you will see to the right a MailChimp sign up box. That is just one of the plugins that I have deployed on this blog. Setting up on either platform is relatively easy and you can be blogging within ten minutes. When you have set up the blog, you should connect and display all your social media channels. You should also set up a good about page detailing the contributors and the Practice details.

Leveraging A Blog

It makes sense to set up your hearing healthcare blog on Blogger.com or WordPress.com, you can then use the blog posts strategically. What I mean by that is this, you can then intelligently use the blog posts to backlink to your website content. You can do this by using in text anchor links or by placing links to the relevant part of your site at the end of the post. These links will help your pagerank and returns in organic search rankings in the long-term both for your blog and your website.

That is the key to your online strategy, you are in fact leveraging all your channels to support your main online channel, your website. There is a chap named Brad Dalton, he runs a site called wpsites.net, guy is a genius. What he doesn’t know about WordPress is not worth talking about. He has a fantastic YouTube channel at wordpressites and an excellent intro tutorial for setting up a WordPress site at WordPress Tutorial . Pay him a visit and have a good look at the tutorials before you move forward.



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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

Let me know what you think