Made For iPhone Hearing Aids Interest Heating Up

GN Resound is really ramping up the campaign

 

GN Resound is really ramping up the campaign around the Made For iPhone Hearing Aids, made for iPhone Hearing AidsThe GN Resound LiNX. I noted a new post titled What If recently, it is an excellent post. Based on an imagine concept, on a better life concept. The post aims for lifestyle improvement, it could be a campaign based around any high end luxury good. It is aspirational. Hell I want a pair  😳 so how will it appeal to prospects?

 

They need to do a video based on this concept, hell I need to do a video on this concept for my Practice. It is clearly, whether designed or not, placing these hearing instruments in the consumer goods category. I loved it, I take my hat off to the Resound marketing team and prostrate myself before them, we’re not worthy, we’re not worthy. Although I do rather hope the instruments live up to the in-depth trialling they are about to get by every interested consumer.

 

Resound are also using modern digital marketing strategy around the instruments. They

 

made for iPhone hearing aids

 

are actively capturing data through sign up forms on solely dedicated sites. I would imagine they have been using these lists carefully and very well to ramp up anticipation. The sign up sites are excellent in their design and deployment, you can see one here http://www.resoundlinx.com/ .

 

The entire strategy has been a massive departure from the norm. I have been singularly impressed with every move that Resound have taken with this. Their campaign and indeed the Made For iPhone stuff lend fantastic opportunities to every Practice for both online and offline audiology marketing. I hope that other manufacturers take notice and move forward in this way.

 

Manufacturers tend to market towards us, whilst they invest in end user marketing it is usually not done in any type of in depth way. GN Resound have changed this, the product itself lends itself to end user marketing. It means though that manufacturers will begin to generate leads of their own, leads that they can then do with what they wish.

 

I personally don’t see an issue with this but I know there are many who might feel uncomfortable with it. Indeed some of our more conspiracy minded colleagues may get twitchy. It would be interesting to know what you think?

 

To The Resound Marketer, we’re not worthy, we’re not worthy!

 

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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

4 Comments

  1. Geoffrey, Wasn’t sure if you saw these videos yet. Thanks for the Kudos.

    http://www.youtube.com/channel/UCNcs8uYvRVRTleam7BHjPxQ

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