Mobile Sites Should Be A Part Of Your Healthcare Marketing Strategy

Mobile use for healthcare search increasing all of the time

By Geoffrey Cooling

Healthcare Marketing, Mobile Internet Search

It has become increasingly obvious with the release of more and more data pertaining to smart phone use that mobile websites are an imperative. Some interesting research from the States points to the fact that it is an imperative for healthcare Practices to have a mobile enabled website. Mobile enabled online channels are a hugely important part of your healthcare marketing strategy. If your online channels are not rendered correctly on a mobile device, your prospective viewer will move on.


IRVINE, Calif., Dec. 4, 2012 /PRNewswire/–In a study looking at mobile behavior over the last two years, The Patient’s Guide®, a leader in medical publishing online, reports that consumers using their iPhone to gather medical information has increased 94% from 2011 to 2012. The iPhone also topped the list of mobile devices used to seek medical information online with an overwhelming 41% of total mobile traffic for 2012. Based on these trends, Jasson Gilmore, CEO and Co-founder of The Patient’s Guide predicts, “By 2014 the iPhone will surpass the desktop as the primary device for health information.


As you can see mobile search and in particular mobile search on Apple products is practically overtaking the desktop. This trend will continue as more and more people adopt smart mobile devices. You need to keep this in mind when designing your website or blog. You need to ensure that it is mobile ready. Please find the information below;

Link to original release:

As you can see, mobile search is increasingly popular, if your site does not render properly on a mobile device. Your site will lose out. Mobile enabled channels are therefore an integral part of your healthcare marketing strategy.




Enhanced by Zemanta

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

One Comment

  1. Pingback: Niche Market Marketing Strategy – Do You Know How to Find a Niche? by Chris S Richardson - The Niche Market - The Niche Market

Let me know what you think