Questions You Need To Ask Yourself To Develop Your Business

Think long and hard about the following questions in order to maximise the potential of your Practice.

What additional products or services can you offer to your existing Patients in order to increase your profitability? Ancillary revenue through add on sales is available for the taking.

Are you fully leveraging technology in your Practice?  Are there processes that you could streamline or are there changes in workflow that you can make which would give you more time to deal personally with your Patients and prospective Patients?

How can you improve the time management within your Practice?

Can you improve the way you deliver your services in order to increase referrals and profitability?

Are there new markets where you could sell your products and services?

How can you improve the quality of your products and services, so that they are of even more value to existing and prospective Patients?

Have you set up the right type of referral channels to deliver what you want to achieve?

What three things could you do which would increase the profile of your Practice?
  
What’s the best way for you to encourage more patients to recommend you and your Practice?

Is your marketing focused enough on your demographic?

Do you place enough effort behind new ideas that you introduce to your Practice in order that they have a chance to make a real difference?

Should you be thinking about undertaking a partnership with an associated healthcare provider?

Do you need to invest in professional advice on areas within your business in order that you may develop your business?
 
How often do you ask your Patients for their feedback, regarding the service they receive from you and what additional services they would like you to offer?

When was the last time you sat down and studied your marketing plan?  If you have not got any written, measurable, specific marketing plans, why the hell not?

Is it possible that your services and practices look too similar to your competitors?  If you look exactly the same as your competitors, your prospective Patients are using pricing as a way to judge your value.

If your services and practices do look too similar to your competitors, how will you differentiate yourself?

Do you take time to thank Patients for their business?

Do you get leads and enquiries via your website? If not, what can you do in order that your site generates leads for your Practice?

When was the last time, a Patient sent you a “thank you” note?  If that has not happened for a while, why not?

Are you getting word of mouth referrals?  If not, why not?

Just how aware are you of your Patient’s problems and challenges?  You need to know what’s happening in your Patient’s world, if you want to be able to really help them.

Are you working to a marketing strategy or are you simply doing tactical or reactive marketing?

Just how good is your customer service? 

Do you exceed your Patient’s expectations?


Answer these questions honestly and you will have an excellent idea of where your business is at and what you need to do to move it on.
 
Regards
 
Geoff
 
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About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites. I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology. I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating. I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one. I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients. I hope that I, and my writings will play a small part in their continued success.

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