Signing Off 2012

Happy New Year

By Geoffrey Cooling

2012 has been a most interesting year for me both personally and professionally. I took the decision to move the blog to this domain in August of this year. The original personal blog is still quite active receiving quite a few views every week. However most of my original readership seem to have moved with me.

For that I am grateful, it is nice to know that the articles you write are read. Since August this blog has received six thousand views. Most of those viewers are in the United States, the United Kingdom and Ireland respectively. The following were the most popular articles on the blog:

The Hearing Profession US, Paradigm Shift

Audiology Marketing, Hearing Aid Price List Again

Earwax Removal As An Audiology Marketing Strategy?

The Future Of The Hearing Profession In The Age Of The Consumer

Audiology Marketing, Beating The Big Boys

Marketing Your Practice For Free, Online Audiology Marketing

Starkey Hearing Responds To The Recent ASHA, ADA, AAA Joint Statement

Ancillary Services, You May Think I’m Nuts, But!

Changing Your Healthcare Marketing, Service Over Product,

Healthcare Marketing Strategy, More Recent Social Media Stats

I would like to thank you all for accompanying me on my journey. I hope at least some of the articles were of value to you. I hope for myself and my family that 2013 will be a year filled with joy, peace and the things that we individually need. I extend those wishes to you all, I hope that you all enjoy your festivities and that the New Year brings you all joy, peace and the the things you need.



About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.


  1. Happy New Year, Geoff! 🙂

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