Starkey Hearing Foundation Assist Children In China


As reported on China the Starkey Hearing Foundation is supplying hearing devices to children in need in China:

More than 100,000 Chinese children suffering from hearing disabilities are expected to receive hearing aid products for free thanks to a 10-year philanthropic project. The project was jointly launched by the United States charity Starkey Hearing Foundation and the Beijing-based China Women Major Charity Fund.

The announcement was made jointly by the two organisations at the  “So the World May Hear” launch ceremony and gala which was held in Beijing over the weekend.

The first phase of the program will be implemented in west China’s cities of Xi’an and Chengdu, where more than 6,000 hearing-impaired people will receive custom-made hearing aids.

According to Tao Siliang, chairman of the Audiology Development Foundation of China, it has been the largest hearing-aid donation from overseas to China since 1949

It was reported that Starkey has so far donated 12,000 hearing aid products to about 6,000 people with hearing problems in Shaanxi and Sichuan provinces.

It is estimated that China had about 27.8 million people with hearing disabilities in 2011.

About Geoffrey Cooling

my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland.

After several years in Practice I was approached to work for a manufacturer, where I was employed for five years. I am now the Co Founder of a business called Audiology Engine. We design websites, undertake content marketing and generally look after everything digital for audiological practices. I am also a contributor to many hearing profession periodicals and websites.

I have written two commercially available books, The Little Book of Hearing Aids which is written for hearing aid consumers and Audiology Marketing in a Digital World which is written for Audiology Practice Owners. They are both available in Paperback and Kindle versions on Amazon. I also write for consumers on the website Hearing Aid Know, which is a website with the mission of demystifying hearing aids, their types and their technology.

I have a great interest in commercial strategy as it applies to Healthcare in general and specifically to Hearing Healthcare. I also have a great interest in the psychology of sales and human interaction. I have been involved with social media for some time, both personally and professionally. I find the engagement and discourse on some social media channels fascinating.

I instituted social media strategy for the company I worked for as an experiment. That experiment soon spread throughout the company and I am proud to say that the company is probably one of the most active in the industry. I would like to point out that all views, opinions and thoughts here are mine own. Unless of course they have been planted by the pod people, you just can’t take your eyes off the pod people. Those views do not necessarily reflect upon any views or opinions held by my employer, if I ever get another one.

I think that our industry is in the middle of a time of huge change, I think that the change will be forced by both internal and external pressure. I think that private Independent Healthcare Practices will have to be smart and lithe of feet in order to meet these changes. I hope that some of my blatherings are of benefit to those Practices, Independent Hearing Healthcare Practices need to survive. I believe that if that occurs it will be of real benefit to Patients.

I hope that I, and my writings will play a small part in their continued success.

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