The key to your success is in your hands, but I feel your pain Being back in the retail end of the business is a mixed bag of emotions for me. I get the opportunity to try out all of the things I have talked about for some years. However,…
SEARCH BEGINS TO FIND UK AND IRELAND’S TOP AUDIOLOGISTS The search has begun for both the UK and Ireland’s best hearing professionals as the 2014 Audiologist of the Year (AOTY) opens for entries. The competition encourages patients to nominate their audiologists who have provided exceptional levels of support and service.…
PSAPs and reader glasses, challenges for Audiologists and Opticians? I had a really interesting conversation with an Optician the other day. We happened to be discussing the challenges for independent healthcare providers. They have already met most of the challenges we face today. If they are still in business, they…
I was honoured to be asked to present at the BSHAA Conference in May. I shall be exploring Hearing Healthcare Futures, Possible Futures and Securing Yours. Hopefully we can explore those futures together. I will be presenting on the Friday and I hope you can join me. Rotten fruit for…
GN Resound is really ramping up the campaign GN Resound is really ramping up the campaign around the Made For iPhone Hearing Aids, The GN Resound LiNX. I noted a new post titled What If recently, it is an excellent post. Based on an imagine concept, on a better…
Hearing Aid Search Term Happiness I have been exceptionally busy in my new position in the last six weeks. Of course this has involved my working in or on several areas of the business such as Practice Management, Referral Networks etc . One of these areas has of course been marketing and…
Using popular interest to your advantage in digital audiology marketing or the how to manual for content marketing Made for iPhone is obviously a hot topic in the internet ether right now. I said in my last post that I thought the instruments were a gift to digital audiology marketing…
Resounds appearance at the CES, a piece of genius Resounds recent appearance at the CES with the made for iPhone hearing aids was a piece of genius. They have pushed hearing aids into the consumer electronics space and the wearable tech space. People within the consumer electronics world were really taken…
ReSound Partners with Hearing Pros to create some innovative community marketing events I have been quiet of late because I have been particularly busy in the new job. I have planned out the first 100 days in order that God can laugh at me. So far he has left…
Wake up and smell the coffee At this time of year it is normal to look both behind us and plan for what is ahead. You can’t plan for 2014 without being completely aware of what happened in 2013. Analyse your data from last year closely, it will give you…