Newest Social Media Demographic Research That May Factor In Your Healthcare Marketing Strategy By Geoffrey Cooling Our friends at Pew have released some updated statistics in relation to demographic use of social networks. The research is as of August 2012 and I think it is important for factoring into your…
Tele-audiology, a disruptive technology that could be a threat or an opportunity By Geoffrey Cooling I have talked about tele-audiology before in general terms. Tele-audiology really covers the use of remote audiology through a full suite of hardware and software in the clinic location. However there is another form that…
Being ethical in the recommendation of hearing instruments By Geoffrey Cooling An interesting recent debate was sparked by an article in the Hearing journal. The article as many of you will know centred on ethics within our profession. It also questioned technology levels of instrumentation and the ethical quandary the…
Is Tele Audiology a good thing for your commercial strategy in hearing healthcare? By Geoffrey Cooling Tele Audiology has become a hot topic in our profession in recent times. In particular it is seen as a way in which we can assist people with hearing loss in the developing world.…
Service Providers That May Assist Your Healthcare Marketing Strategy. By Geoffrey Cooling Last night I attended a talk in Belfast on SEO for small local companies. The Presenter David Horn gave an excellent basic lecture on best SEO Practices as they apply to local businesses. He also clearly set out…
Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at…
Which social media channel for your healthcare marketing activities? By Geoffrey Cooling If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are…
Can you engender trust in your healthcare marketing? By Geoffrey Cooling The simple answer is you can and if you do, you will be a winner. According to the latest research undertaken by Pew Research as detailed in Reach 70 Million a lot of people are searching online for health…
This is the latest stats from Erik Qualman is the author of Socialnomics and The Digital Leader.
Rushing towards new marketing methods and channels? Don’t forget the tried and tested! By David Keenan This is a guest post from a colleague of mine named David Keenan. David has been involved in the hearing profession for many years. He has worked both for manufacturers and in the dispensing…