Most Of Our healthcare marketing is product based, how can we change it to service based? By Geoffrey Cooling It is obvious from many conversations I have had that many of us are unhappy with current marketing strategies. Many feel that our healthcare marketing leverages product and actually hurts us…
What effect will the connected Patient have on our healthcare marketing strategy? By Geoffrey Cooling Much more hearing healthcare information is available today than at any time in our history. The introduction of the baby boomer generation to our target market is only going to accelerate the information exchange. We…
Can a terminology change help you combat misleading Healthcare Marketing from competitors? There is a particularly interesting debate ongoing on marketing in healthcare. Particularly marketing in services that are seen as non-core such as hearing healthcare, cosmetic surgery etc. Right now on LinkedIn there is a lively debate about misleading…
Ongoing Results From A Recent Content Marketing Experiment By Geoffrey Cooling I have been quiet of late because I have been involved in an experiment with content marketing for two of my customers. Basically each of the customers had differing targeted outcomes. One wished to rank on a local search…
By Geoffrey Cooling Recently I was in conversation with a friend of mine, she likes the articles but has real problems finding time to read them all. So I was thinking of starting a podcast series or perhaps a video cast when needed. Would any of my regular readers see…
Optique’s use of decor and furnishing is a strong component of their audiology marketing strategy By Geoffrey Cooling In this post I would like to look at a very different deployment of a Practice. One of my customers has a practice on the Lisburn Road in Belfast. Some years ago…
Can A Sense Of Community Be Brought to Your Patients And Drive Your Commercial Strategy? By Geoffrey Cooling I have written before briefly on community and my thoughts on how you can build your Practice’s. I believe that this approach can be a powerful part of your commercial strategy. In…
How The Deployment Of A Practice Affects Your Audiology Marketing Strategy The deployment of your Practice is vitally important to how your Patients and prospective Patients feel about you as a professional and your Practice. In essence, your audiology marketing strategy is intrinsically about shaping perceptions of your prospective Patients. …
Earwax Removal In Belfast And Why It Might Matter To You In the post multiple sites, I talked about one of my customers and how he had deployed a separate site for earwax removal. I want to go through in more detail what he has done and why it might…
What Does Changing Thought In Audiology Marketing Mean To Website Design I think that there is the beginning of a shift within our profession towards content marketing as part of an overall audiology marketing strategy. I know that I and some others have been proponents of content marketing for some…