The articles in this category cover all elements of commercial Strategy in hearing healthcare
We run surveys on Hearing Aid Know regularly because we are nosy like that. We recently asked our readers a series of three questions about the online purchase of hearing aids. We have asked them before if they would purchase a hearing aid online, and they overwhelmingly answered yes, with…
I wrote many years ago about the COSI and why I felt it was an important tool for hearing healthcare. My mind was brought back to it recently when I commented on a post on one of the Facebook Audiology Groups. I have always felt that the Client Orientated Scale…
Tough Environment, Changing Challenges Our business has been getting tougher for many years and it will soon face unique and unprecedented challenges. The rewards always go to those who know what is working and what is not in tough business environments. In a challenging business environment, an understanding of what…
I have been thinking; the wife says that is never a good thing, thinking about how both our industry and profession will change over the next few years. At BIHIMA, I gave a talk on the future client and the future business. While I challenged delegates to consider what they did,…
I was at a conference recently and I shared some time with Dean Waugh who is the owner of RED, a design agency. Dean specialises in Optical Practices but he has worked with some Premium Audiological Practices in the past. I believe that how you design and deploy your Practice…
Primus Business Analytics & Enterprise Audiology I have been working very closely with the Auditdata team over the last couple of months testing and assessing their systems. I believe that their latest offering can finally resolve the consultation process compliance issue across enterprise level organisations. I also think that it solves many…
Looking To The Future of Hearing Care I just spent the last few days at the inaugural British and Irish Hearing Instrument Manufacturers Association conference in Birmingham. The conference theme was the future of hearing care. While there was an exhibition hall that included all of the big manufacturers, the…
If you have been following my navel-gazing in the last two articles, you will know by now that I believe what we do today, will bear only a passing resemblance to what we will do in the future. In this article, I will try to investigate that future and what…
In the last article, I spoke about why the business of Audiology needed to change. External pressures, internal pressures and a changing customer will force changes upon us. In this article, I would like to do a bit of navel-gazing about what that change will look like in relation to…
Hearing healthcare has been in a state of flux for many years, however, with the introduction of the OTC legislation, it seems that all of the threats to the traditional model have converged to apply maximum pressure on us. I don’t think that the belief that the sky is falling is…