The articles in this category cover all elements of commercial Strategy in hearing healthcare
A Sound Commercial Strategy That Can Be Applied To Your Health Practice I recently read an excellent article on a concept or set of principles that can be relatively easily applied to our industry. The article was a synopsis of “The Six Principles of Influence” created by Robert Cialdini, Regents’…
What is the value of your services? More importantly, who sets the value? I really love LinkedIn, although just lately I have not been on the site or the forums much. I love it because the forums or groups that I have joined allow me to connect to people internationally…
That Business Development Thingee? For a lot of us, business principles and business development strategies can be almost a foreign concept. Worse still written in a foreign language that we have real problems understanding. Conversion Rate, TNS, KPIs, CNP and all of those other catchy acronyms. “We are going to…
Perception is crucial within our profession, do you manage the perception of you and your Practice? We deal in a profession which is neither here nor there, we sell products, but the greatest contribution we give is probably service based. Products in the traditional sense are tangible. You tend to…
Business is being turned on its head, our profession will be no different. You Need To Be Aware Of That. Business has changed, a small statement but do we really realise the ramifications. I don’t think we do. The entire business landscape of nearly every industry has already or is…
Have You Really Thought About Your Referrals? You know, you are right, it’s hard times out there, we are probably in one of the hardest economic times we have faced since the eighties. However, people still need the products and services you offer. In uncertain times people who have money…
Think long and hard about the following questions in order to maximise the potential of your Practice. What additional products or services can you offer to your existing Patients in order to increase your profitability? Ancillary revenue through add on sales is available for the taking. Are you fully leveraging…
Things That You Can Do Right Now To Make This A Better Year. 1. Don’t wait for ‘it’ to just get better – It won’t Don’t wait for it to get better, it won’t, not without some smart thinking and some hard work. Do not keep doing the same…
Harmonizing Your Cash flow And Business Levels In 2012 It has struck me in recent conversations that Practice managers do not realize the power of the data that they are sitting on. The thing that really brought it home to me was the question of seasonality and cash flow.…
Modernizing Workflow In Hearing Health Practices I had a really interesting conversation recently with one of my customers pertaining to the consultation process and its evolution. He pointed out that the consultation had in fact evolved on the premise that it was going to take place in the home of…