The articles in this category cover all elements of commercial Strategy in hearing healthcare
You want to develop your business, what do you need to consider? By Geoffrey Cooling Business development, another hot topic in our profession. The application of best practice to our business, be that clinical or commercial best practice. I have been fortunate enough to have the opportunity to shape and…
Marketing will save your business! Do it now with us! By Geoffrey Cooling I received a circular the other day, I am a terrible signer up-er, I swear all you need to do is wave a mailing list sign up at me and I am in. Anyway, back to the point,…
Service offerings driving Practice differentiation By Geoffrey Cooling The world of audiology is changing, technological and treatment advances combined with competitive changes are moving rapidly. In essence these are changes that we can neither change nor control. It all leads to increased pressure, particularly on independent hearing healthcare practices. if…
Will Independents survive in the future audiology market? By Geoffrey Cooling I have had some interesting conversations lately with more than a few Independent hearing health care professionals. All of them run their own Practices and they would be judged to be quite successful. The conversations revolved around their future…
Confidence is the key to revenue growth in the hearing healthcare business By Geoffrey Cooling It is an interesting time in the hearing healthcare world, combined pressures both internal and external are driving change. Some businesses are under pressure, falling margins are not corrected by increase in volume. Other businesses…
Back to the RATER and your healthcare marketing elements and channels By Geoffrey Cooling In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective…
Top 3 Things Students want to Learn from Hearing Aid Sales Reps By Lana Joseph of the Audiologist to be blog For hearing aid sales representatives, the main objective of marketing is SALES. Sales representatives aim to effectively market their products to audiences whether through an elaborate presentation, good customer service…
By Geoffrey Cooling Twenty tips to move your healthcare practice forward from Geoffrey Cooling alternatively you can download it as an e-book here Twenty Tips, Commercial Strategy In Healthcare
The advantages of the new Widex offering to your online channels By Geoffrey Cooling Widex has brought a fascinating new tool to market with the introduction of MY.WIDEX.COM as part of the new Dream platform launch. As discussed in An Interview the tool is primarily designed to assist with the…