The articles in this category cover all elements of commercial Strategy in hearing healthcare
Search Engines Are Changing The Healthcare Purchase Decision Pathway By Geoffrey Cooling The act of identifying, researching and selecting a healthcare provider specialist has changed in the last few years. Word of mouth is still a major indicator but with the advent of the internet a different set of indicators…
Developing Your Business With The Widex Best Practice Programme By Geoffrey Cooling As I said in the last article, Widex UK decided that it would introduce programmes that provided real value to its customers and those programmes had to be based on what our customers needed. They had to deliver…
Two new innovative programmes from Widex UK, thinking outside the box By Geoffrey Cooling I don’t speak often about the company I work for, really in order that this blog is not seen as an extension of their marketing, which it certainly is not. I try to keep the…
As long as you have a customer supplier relationship, you’re in the sales process By Geoffrey Cooling No nampby pamby I don’t sell rubbish, you do, every day whether you know it or not. Whether you admit it or not, so lets get past that rubbish and move on. I…
What hearing healthcare levels do you supply as an Independent Practice? By Geoffrey Cooling I had a really good conversation with Gary Holland recently in relation to service levels and testing processes that were offered within the Independent Hearing Healthcare sector. The conversation was based around the introduction of AQP…
Branding, where do you need to think about it as an Independent hearing healthcare Professional? By Geoffrey Cooling I think that the role of the hearing healthcare provider has become inextricably tied to the instruments they provide. I think that as we move forward this is a problematic situation…
Four Effective Healthcare Marketing Campaigns That Worked By Sara Collins The article today is a guest post from Sara Collins a writer and contributor to Nerd Wallet. Please enjoy. Regards Geoff Healthcare providers are tasked with creating marketing campaigns that reach a wide range of people. Whether they’re specifically…
Branding in hearing healthcare, what it means and how can it be used By Geoffrey Cooling I was again recently honoured to write an article for Audio Infos, the article appears in the August issue and it explores how branding can affect your success or otherwise. The article can be…
What is imperative for a successful unbundling strategy? By Geoffrey Cooling Unbundling has been a hot topic on the agenda for a while, should we, could we, will we? It is a question that may well be taken out of our collective hands. New entrants into the market may…