The articles in this category cover all elements of commercial Strategy in hearing healthcare
Engendering trust in your Patients and prospective Patients By Geoffrey Cooling I read an excellent article by Alan Torbet recently in the BSHAA News. Alan is the Chief Executive of BSHAA (British Society of Hearing Aid Audiologists). The article entitled “Are we really consumers for our own healthcare”(1) was based…
By Geoffrey Cooling Managing change within an organisation can be difficult, there are many problems that can occur. From resistance from employees to procedural and process driven problems. Any change management needs to be looked at in the context of an ongoing project. It also needs to be cognizant…
Using the phone is a strong and basic need for the hearing impaired Made for iPhone has certainly caught the attention of many from both outside and within our industry. There is a great buzz around the concept within user circles as well as hearing healthcare professionals. What is the…
Running an Open Day as part of your healthcare marketing strategy By Geoffrey Cooling Open house or open day events are a traditional and long used healthcare marketing strategy in the hearing healthcare profession. Lately there has been much discussion in relation to the efficacy and return…
Wireless and made for iPhone, time to consider your strategy? By Geoffrey Cooling With the advent of wireless technology in hearing instruments in recent times a new line of ancillary products have opened up. There are now several connective assistive devices available from each manufacturer. As we all know we…
What effect will Made For iPhone hearing aids have on our profession? By Geoffrey Cooling As we all by now know, made for iPhone hearing aids are on their way. Recently GN ReSound released its first made for iPhone accessory and app. The release of actual made for iPhone hearing…
Your Strategy for Success in 2013 – guest post by Geoffrey Cooling | A.U. Bankaitis’s Blog. I was honoured to guest post on A.U. Bankaitis’s Blog recently. You can view the post at the above link, while you are there take time to look around. There are some pretty good…
Price list again, the scary topic! If you want to include it in your healthcare marketing, just how do you do it? By Geoffrey Cooling Price list, pricing, there I said it, you can come out from behind the couch now. Lets talk about that nasty subject, the rarely broached…
Make The Patient Journey An Element Of Your Healthcare Marketing By Geoffrey Cooling I think that by now most readers are au fait with my ideas around Patients as Advocates. With that central tenet in mind I believe that the Patient journey can be fashioned to be a leading element.…