Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Commoditisation, Services and a question
What do you want to be? By Geoffrey Cooling Recently It has become clear that many within our profession are worried about commoditisation of our profession. In essence it is not the skills of our profession which is commoditised but the products we are inextricably linked with. I would agree…
Exploring The Views Of All Stakeholders
An opportunity for Discourse By Geoffrey Cooling In the last couple of posts we have explored issues that are forefront in the States really. This issues have not really gained impetus in the general European market. However, we have to accept that they may well in the near future. I…
The Burning Question
The question that we are afraid to ask? By Geoffrey Cooling I had an interesting conversation with Curtis Alcock on Twitter recently. Curtis is the driver behind Audira, an online site billed as a think tank for hearing care. It is an excellent site that explores and challenges accepted concepts around…
Have we shot ourselves in the foot?
Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…
Wireless Connectivity, Changing The Game For The Hard Of Hearing
Wireless connectivity is the beginning of a sea change in hearing aid technology, are you paying enough attention? It is interesting to watch the developments within our industry of late, in particular I refer to technological changes. There has been a raft of new advancements and products on the connectivity…
EUROPE’S AUDIOLOGIST OF THE YEAR 2013 ANNOUNCED
An impressive audiologist from London is celebrating again, after scooping the title of European Audiologist of the Year – just weeks after being crowned the winner of the UK heat of the competition In what has been a record breaking year for the prestigious competition, Jaspreet Bahra, BSc (Hons)…
Rayovac inward investment to research centre
A recent press release from Rayovac details a massive new investment in a new technology centre. The press release can be read below. WORLD’S NUMBER ONE HEARING AID BATTERY MANUFACTURER TO BENEFIT FROM OVER $10 MILLION INVESTMENT A $10 million state-of-the-art technological centre is set to spearhead ground-breaking advancements in…
Fired For Facebook, The Danger To Your Professional Reputation
Social Media Use Can Be Dangerous, But That Doesn’t Mean You Shouldn’t Engage By Geoffrey Cooling Unless you purposely live under a rock and never engage with any public events or companies you really can’t stop some information about you appearing on the web. However you can to a certain…
Changes In The Healthcare Supplier Decision Process
Search Engines Are Changing The Healthcare Purchase Decision Pathway By Geoffrey Cooling The act of identifying, researching and selecting a healthcare provider specialist has changed in the last few years. Word of mouth is still a major indicator but with the advent of the internet a different set of indicators…