Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Rayovac UK Audiologist Of The Year Crowned
UK’S TOP AUDIOLOGIST OF THE YEAR 2013 CROWNED Rayovac has announced the winner of the UK Audiologist Of The Year 2013. Well done to Jaspreet Bahra of Harley Street Hearing. Please see the press release below. An inspirational audiologist from London, has fought off tough competition to scoop the coveted…
Assisting Independent Hearing Healthcare Professionals
Developing Your Business With The Widex Best Practice Programme By Geoffrey Cooling As I said in the last article, Widex UK decided that it would introduce programmes that provided real value to its customers and those programmes had to be based on what our customers needed. They had to deliver…
Innovative Business Support Programmes From Widex UK
Two new innovative programmes from Widex UK, thinking outside the box By Geoffrey Cooling I don’t speak often about the company I work for, really in order that this blog is not seen as an extension of their marketing, which it certainly is not. I try to keep the…
Excellent Second Quarter BHAMA results in the UK
By Geoffrey Cooling Following a a relatively slow start to sales in January to March 2013, the second quarter sales figures have certainly excelled. Sales to the NHS increased by an astonishing 41.3% during April, May and June 2013 compared to 12 months previously. For the first time sales reached…
How Long Do You Think Your Sales Process Lasts?
As long as you have a customer supplier relationship, you’re in the sales process By Geoffrey Cooling No nampby pamby I don’t sell rubbish, you do, every day whether you know it or not. Whether you admit it or not, so lets get past that rubbish and move on. I…
EUHA DELEGATES INVITED TO EXPERIENCE RAYOVAC’S LATEST INNOVATIONS
The world’s number one selling hearing aid battery manufacturer, Rayovac, will reveal to delegates its latest state-of-the-art product developments coupled with a new range of accessories and exciting updates to its ProLine range at this year’s EUHA Conference. Europe’s premier hearing conference will take place in Nuremberg between 16 and…
Want 96% of your Patients to recommend you to others? The Magic Bullet?
Independent Hearing Healthcare Service Levels And Why You Need To Assess Them
What hearing healthcare levels do you supply as an Independent Practice? By Geoffrey Cooling I had a really good conversation with Gary Holland recently in relation to service levels and testing processes that were offered within the Independent Hearing Healthcare sector. The conversation was based around the introduction of AQP…
HearBuy Conference 2013 Roundup
Keeping It Fresh By Geoffrey Cooling I really enjoyed presenting at the HearBuy conference, judging by the questions and the fact that no one was visibly asleep. I think the audience enjoyed it too. HearBuy members are an interesting and diverse bunch of people with really diverse business models. From…
Thank You, Was It As Good For You As It Was For Me?
HearBuy 2013 So I enjoyed my first ever public speaking experience. Or at least my first ever public speaking experience in the context that it was. It was excellent to meet such a broad and diverse set of Independent Hearing Healthcare Practice owners. The presentation involved some great questions and…