Welcome To the Blog
Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.
I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.
This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment
Audiology Engine
Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using
- Intimate Hearing Healthcare Industry Knowledge
- Intimate Understanding Of Patient Searches & Keywords
- Large Web Design & Development Experience
- Long Term SEO & Blogging Experience
- Humour, Hard Work & Pizazz
We offer best practice audiology SEO, web design, on-line hearing aid marketing and content marketing services to Independent hearing healthcare Practices worldwide. We have a proven track record of helping our customers excelling in the search engine rankings.
Tripling your revenue, revenue growth in the hearing healthcare business
Confidence is the key to revenue growth in the hearing healthcare business By Geoffrey Cooling It is an interesting time in the hearing healthcare world, combined pressures both internal and external are driving change. Some businesses are under pressure, falling margins are not corrected by increase in volume. Other businesses…
A Is For Assurance, RATER and Healthcare Marketing
How can you engender the perception of assurance or trust in your online healthcare marketing? By Geoffrey Cooling In this the third part of the series I want to concentrate on A for Assurance. In the RATER Model Assurance is specified as the following: Assurance – the knowledge, skills, and…
R Is For Reliability, Engendered In Your Healthcare Marketing
Back to the RATER and your healthcare marketing elements and channels By Geoffrey Cooling In my last article The Rater Model I discussed assessing your healthcare marketing elements and channels using the RATER model. I also briefly discussed using those principles in your healthcare marketing. It appears that these principles are important to our prospective…
Healthcare Marketing, Engendering Trust Through Website Design,
I have brought up the engenderment of trust in healthcare marketing before. I spoke about engendering trust in your online and offline marketing. I asked a lady I have come across to guest post for us in relation to engendering trust through website design. Shelly Caldwell works for Toolbox 4…
The RATER Model, Assessing Your Healthcare Marketing Channels
NASED is getting ready for 25th Anniversary of AAA in California
By Geoffrey Cooling NASED (the National Association of Special Equipment Distributors) in the U.S. is celebrating the Silver Anniversary of AAA in California! The NASED meeting will be held in Anaheim CA at the Hilton Anaheim Hotel. It takes place on April 3rd from 5:00pm- 6:30pm in the Palos Verdes…
Top 3 Things Students want to Learn from Hearing Aid Sales Reps
Top 3 Things Students want to Learn from Hearing Aid Sales Reps By Lana Joseph of the Audiologist to be blog For hearing aid sales representatives, the main objective of marketing is SALES. Sales representatives aim to effectively market their products to audiences whether through an elaborate presentation, good customer service…
A Few Ideas To Kickstart Your Audiology Blog, Inbound Marketing In Audiology
Blog post ideas for your audiology blog Inbound marketing in audiology is a very new concept. Here is a presentation with a few ideas for posts to kick start your audiology blog. Inbound marketing in audiology, blog posts to you or me from Geoffrey Cooling
Join Us For Our Presentation At Audiology Now
JOIN US FOR OUR PRESENTATION AT AUDIOLOGY NOW! ByLana Joseph Please join us on Wednesday April 3, from 1:00pm to 2:00 pm, at the Anaheim Convention Center during Audiology Now for a presentation on the essentials of blogging. Myself and Dr. A.U. Bankaitis, VP of Oaktree Products Inc. and author of A.U. Bankaitis’ Blog will be presenting…
The Twenty Tips For Moving Your Healthcare Practice Forward Presentation
By Geoffrey Cooling Twenty tips to move your healthcare practice forward from Geoffrey Cooling alternatively you can download it as an e-book here Twenty Tips, Commercial Strategy In Healthcare